LiftIgniter Real-time Personalization Platform vs. Sogolytics

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

One of the most significant benefits of using Sogolytics is its robust reporting capabilities. The platform allows us to generate comprehensive reports with clear visualizations, making communicating our results to funders easy. This has greatly enhanced our transparency and accountability, demonstrating the effectiveness and impact of our programs.As a nonprofit organization, we are incredibly grateful for Sogolytics' support to organizations like ours. The platform's accessibility and user-friendly interface have made it an indispensable tool in our efforts to provide quality programs to schools and students in need.

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• Easy to use - easy to create surveys, send to participants and review the results
• The library of ready to use templates is so helpful!
• The large variety of question types helps to keep the survey interesting for the participant.
• The "smart" question logic is amazing. I love having a follow up question appear depending on how the participant answers a previous question.

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

• Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
• Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
• Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
• Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template

Will definitely use the software again as soon as we need another survey to be conducted.

Incentivized

Everything on the platform is laid out logically and in a manner that even our less technical administrators can go onto the system and create/manage any surveys or feedback questionnaires. The options for distribution of these surveys are also simple and straight forward with all available choices showing. Our users don't need to know the ins and outs of the system to be able to use it.

I had an issue whereby I used a free trial that ended, locking me out of my account. I contacted their customer service to help with this issue, which they resolved in under half an hour. I was extremely impressed with their speed and quality of service, which led me to filling out this review!

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

I evaluated several different products, including SurveyMonkey. SoGoSurvey appeared to have the most features at the best value. Unfortunately, the "free" service didn't satisfy our needs and we had to upgrade during the first survey. I found SurveyMonkey and SoGoSurvey to be very comparable.

Incentivized

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations

• Cost. The software is very reasonably priced when judged against its functionality. The cost and risk of deploying paper surveys, coupled with the additional time it would take to input the data before analysis, means we have a lot less to worry about, have saved time and money.
• Data and reputation. Security of data is important to us. Using this software has enhanced our credibility with clients. We're serious about data security and this software shows that we are.
• Ethics and reputation. We are also serious about achieving the highest ethical standards in research, and nothing in this software impedes our ability to meet these standards.
• Speed. The online training, all of which has been 1-2-1, helped me get to grips with the software and deploy it quickly. The quality of training is very high indeed.