LiftIgniter Real-time Personalization Platform vs. Wyng

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
• Contests were easy to set up.
• Linking to products from user generated content was a plus.

Incentivized

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

• My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
• For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
• In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.

I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations

• We've been able to execute more campaigns internally because of the cost saving.
• Increased fan acquisition.
• Engaging experiences for our current customers.