LiftIgniter Real-time Personalization Platform vs. Wyng

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiftIgniter Real-time Personalization Platform
Score 7.4 out of 10
N/A
LiftIgniter offers a real-time personalization platform that aims to empower marketers in eCommerce, Media and Consumer brands to leverage machine learning to deliver end to end personalization at scale for their consumers. The company says it helps enterprises transform their customer experiences across every touch point and deliver true customer centricity. Utilizing Augmented Intelligence, LiftIgniter promises to empower Marketing teams by offering both massive machine learning processing…N/A
Wyng
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.N/A
Pricing
LiftIgniter Real-time Personalization PlatformWyng
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiftIgniter Real-time Personalization PlatformWyng
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LiftIgniter Real-time Personalization PlatformWyng
Top Pros
Top Cons
Best Alternatives
LiftIgniter Real-time Personalization PlatformWyng
Small Businesses
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
Bloomreach Commerce Experience Cloud
Bloomreach Commerce Experience Cloud
Score 8.7 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LiftIgniter Real-time Personalization PlatformWyng
Likelihood to Recommend
7.4
(3 ratings)
9.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
7.3
(6 ratings)
User Testimonials
LiftIgniter Real-time Personalization PlatformWyng
Likelihood to Recommend
LiftIgniter
LiftIgniter is well suited for:
  • Media companies without the resources to develop their own content recommendations systems.
  • eCommerce companies who want to get product recommendations live onsite quickly.
LiftIgniter is less appropriate:
  • Organizations with a shallow content set onsite.
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Wyng
They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.
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Pros
LiftIgniter
  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.
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Wyng
  • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
  • Contests were easy to set up.
  • Linking to products from user generated content was a plus.
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Cons
LiftIgniter
  • Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
  • The LI Dashboard has limited features.
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Wyng
  • My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
  • For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
  • In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
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Likelihood to Renew
LiftIgniter
No answers on this topic
Wyng
I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch
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Alternatives Considered
LiftIgniter
It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.
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Wyng
While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined
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Return on Investment
LiftIgniter
  • Increased time on site
  • Decreased bounce rate
  • 5-15% CTR for users which saw recommendations
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Wyng
  • We've been able to execute more campaigns internally because of the cost saving.
  • Increased fan acquisition.
  • Engaging experiences for our current customers.
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ScreenShots

Wyng Screenshots

Screenshot of Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.Screenshot of Zero-party data collected to deliver highly-relevant experiences across all channels.Screenshot of The Customer preference center that puts customers in control of their data.