TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Liftoff

    Score9 out of 10
    N/ALiftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals.N/A

    Localytics

    Score6 out of 10
    N/AUpland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

    $95

    Per Application Per Month

    Pricing
    LiftoffLocalytics
    Editions & Modules
    No answers on this topic
    Localytics
    $95.00
    Per Application Per Month
    Offerings
    Pricing Offerings
    LiftoffLocalytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    LiftoffLocalytics
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LiftoffLocalytics
    Likelihood to Recommend
    9.0
    (1 ratings)
    6.0
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    3.0
    (1 ratings)
    User Testimonials
    LiftoffLocalytics
    Likelihood to Recommend
    Liftoff Mobile
    I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.
    Incentivized
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    Upland Software
    For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
    Incentivized
    Read full review
    Pros
    Liftoff Mobile
    • Continual site/system improvements
    • Ease of Use
    • Ability to spin up stores quickly
    Incentivized
    Read full review
    Upland Software
    • Great web interface which provides a couple of levels of pivoting and filtering of data
    • Straight-forward integration for simpler use cases
    • Access to raw data through S3 for use in your own data pipeline
    Incentivized
    Read full review
    Cons
    Liftoff Mobile
    • Data Uploads could be easier
    • Customer service is strong but they have been inundated lately which means responses are sometimes slow
    • Custom deployments take a while again because they are so behind
    Incentivized
    Read full review
    Upland Software
    • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
    • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
    • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
    Read full review
    Likelihood to Renew
    Liftoff Mobile
    No answers on this topic
    Upland Software
    There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
    Read full review
    Support Rating
    Liftoff Mobile
    No answers on this topic
    Upland Software
    It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
    Incentivized
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    Alternatives Considered
    Liftoff Mobile
    They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.
    Incentivized
    Read full review
    Upland Software
    We have not used other products but are going to start exploring making a switch to a new platform.
    Incentivized
    Read full review
    Return on Investment
    Liftoff Mobile
    • Less double data entry thanks to the uploads
    • Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
    • Allows us to scale more easily instead of relying on a one-person developer team
    Incentivized
    Read full review
    Upland Software
    • Was our first provider of user-level event data
    • Allows for many users to easily answer their own questions before making requests of the data team
    • Raw data dumps gave the data team the ability to provide more in-depth analyses.
    Incentivized
    Read full review
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