Popular Pays by Lightrick is an influencer management solution that allows the user to partner with a community of over 100,000 vetted digital marketing influencers who will represent a brand on its own social media channels. Popular Pays enables users to work with expert creators skilled at creating content built to perform.
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Mention
Score 9.4 out of 10
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Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support …
Web Production Manager Responsible for SEO, Web Design, & Social Media Marketing
Chose Mention
Talkwalker is very similar to Mention. However, Talkwalker found much fewer results for our company. It did find similar results, so there was a crossover, but all the results Talkwalker found, Mention also found. The pricing is also much higher for Talkwalker, with much fewer …
I like both, for different reasons. I'm more inclined to use Awario for the bulk of my tracking work (including online lead generation) because I have access to a premium plan via a lifetime deal. With an unlimited budget, I may pick Mention.
Many other tools are large-scale management systems with capabilities to respond. If your focus, however, is more on the monitoring side, then it's not necessary to have such a bulky solution and Mention could be the lightweight solution you need.
Definitely more affordable than Meltwater for the monitoring side of things. The social monitoring also takes what we want from Hootsuite and provides that coverage as we don't need the social sharing/conversation piece of either. So we're very pleased with the tool overall and …
Honestly, I did a little research on different competitors, but my budget was very tight. Mention was the best reviewed and had the best reputation based on the price point. It was really an easy decision as all the other software solutions were charging $100s of dollars a …
Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet …
Mention is an all-in-one listening tool. It is designed specifically for that purpose, so you don't fall victim to distractions that other similar products offer.
Mention is perfect if you are looking for a fairly inexpensive software that will help you monitor your brand reputation, help you discover SEO opportunities, and potentially help you generate sales revenue. While I know Mention can work with bigger companies, I personally feel this fits the SMB market the best. On the other hand, Mention may not be for you if you have a mega brand and need to see sentiment analysis.
Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support would be available to me. Normally when you have a question, you want it answered right now, but that was a bit of a problem for them. Mention is very quick with support and understanding of their own program.
Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.