Mention powers your PR team
February 04, 2019

Mention powers your PR team

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mention

Mention is used by the marketing department as a social listening tool.

It solves a few business problems for us:
  • It lets us track what people say about our brand and our competitors on social media.
  • We can easily find people who talk about subjects of interest to us.
  • Mention ranks 'influencers' for those topics of interest. We then reach out to those influencers to share our content with them.
  • Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
  • It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
  • You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.
  • It can be hard to set up the alerts, especially if you're tracking a popular term. You need to use boolean language (which Mention will help with) to ensure proper setup.
  • The pricing can be a little steep for smaller businesses.
  • They're pushing to be an all-in-one social media management solution. It works well, but I'd rather just have the social listening tool and reduce the cost. Perhaps they could segment their pricing by feature?
  • It has helped us to manage our reputation better. We can spot negative mentions of our brand and reach out to those people.
  • We use the influencer ranking feature when we enter new markets. It saves us time in identifying who is important.
  • It reduces our time spent tracking what people say about us on social media.
3 - Our marketing team (and more frequently) our PR person use it.

We take an inbound approach to marketing, so we produce a lot of content. We need to share this with our market, so our PR person uses Mention to find people who would be interested in our content. By knowing who cares most about our content themes, we have greater success in getting it promoted by influencers.
Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet.

The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
We have not set up any marketing automation or integrations with Mention yet. But I have researched and found that it integrates via Zapier with our CRM. This is something we are considering.

It does, however, integrate well with our marketing processes. When we create content, we now know who to share it with. Everything runs smoother with Mention.
Mention is the ultimate tool for PR teams. Social media is very popular and it's difficult to keep track of what people are saying about your brand and your market without a social listening tool like Mention. It also offers social media management tools if you need those.

Their strength and heritage lie in social listening, which is where their product shines.