Mention: Don't Miss Another Customer Complaint or Essential Brand Mention Again.
January 14, 2020

Mention: Don't Miss Another Customer Complaint or Essential Brand Mention Again.

Mark Anderson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mention

Mention is a great tool for a Marketing department to catch critical mentions of your brand across the internet. However, it is also a great tool for Customer Service or whoever is managing your Social Media accounts. I found that Mention helped me most by finding customer complaints that were lost within strange forums, websites or even simply missed on our Facebook, Twitter, and Instagram feeds.
  • Easy to use dashboard
  • Filters and Boolean Search optional with more expensive packages
  • Can be difficult to refine a search without assistance from Mention rep
  • While better than competitors, Mention can still miss important mentions if searches aren't set up properly
  • Allowed us to catch customer comments before they turned into complaints.
  • Found critical brand mentions on news sources, like New York Times and Newsweek.
Brand24 was my alternative to Mention, I switched back in 2018 because Mention's pricing was going up. While Brand24 is a U.K. based company, I still thought it may be beneficial to me here in the U.S. However, I didn't think about time zone differences and when the support would be available to me. Normally when you have a question, you want it answered right now, but that was a bit of a problem for them. Mention is very quick with support and understanding of their own program.
Customer support was always amazing with Mention. In an age where quick access to support is becoming so essential, Mention does an awesome job with communication and getting back to customers with answers.

Do you think Mention delivers good value for the price?

Yes

Are you happy with Mention's feature set?

Yes

Did Mention live up to sales and marketing promises?

Yes

Did implementation of Mention go as expected?

Yes

Would you buy Mention again?

Yes

I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.