Mention: The Best Kept Secret for Social Media Marketing!
May 23, 2018

Mention: The Best Kept Secret for Social Media Marketing!

Heidi Butkus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mention

I use Mention to monitor mentions of my company on social media. We are a small company, so I am the only one that uses it. I get daily emails that show our top mentions of the day with links to each of them. I can also go to the Mention website and see ALL of the mentions, rather than just the top few. I often find Tweets, Instagram, and Facebook posts that mention my company, HeidiSongs.com, where I sell educational music and video collections for young children. I am then able to repost these and thank the poster! Occasionally, I have found some complaints that I have been able to handle immediately, so that I can do some instant damage control to protect my brand online. I find this to be an invaluable tool, and I only have used the free service!
I have recommended Mention to many of my friends that are in business, and they have ALL started using it- and love it! Mention is one of the best kept secrets for the small business owner on that uses social media marketing!
  • Mention allows you to filter out certain websites that you do not need mentions from, such as Pinterest. For example, I do not need an alert each time someone repins one of my photos. Once I filtered that website out, I was able to easily stay within the 100 mentions per month that are allowed on the free plan.
  • Mention gives you a link to the actual social media post where you can find your brands "shout out." This is great, because it is quick and easy to go to the post and thank the poster for their mention. You do not have to visit the Mention website to do this unless you want to.
  • Mention allows you to mark certain website's mentions of you as irrelevant. I appreciate this, because there are always certain "spammy" types of mentions that come up here and there, and I don't want to waste any of my 100 free monthly mentions on that!
  • It did take me a while to figure out how to filter out the websites that I didn't need and focus only on what I needed the most. Perhaps this could be explained a little bit better.
  • Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
  • Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
  • The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.
1 - I am the only one in our business that uses Mention, but that is because we are a very small, family operated business. Although I have a social media assistant, I try to do as much of my own social media as I can. I prefer to respond to Mentions personally!
Buffer and Tailwind are different types of products with different services. I use Mention because it provides a service that they do not provide.
Mention is great because you can put in certain words or phrases for it to look for, and not just actual tags of your brand name. For example, since my brand is HeidiSongs.com, but is often misspelled as Heidi's Songs (and other variations of the name), I can put in as many words and phrases as I like to pull in as many mentions as possible. On the other hand, I don't need to know if someone pins something from my website to Pinterest, so I filter that out.