LiveIntent vs. Outbrain

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiveIntent
Score 7.0 out of 10
N/A
LiveIntent is a programmatic advertising technology focusing on email channels or email distributed media (e.g. newsletters), from the company of the same name in New York.N/A
Outbrain
Score 4.9 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
Pricing
LiveIntentOutbrain
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiveIntentOutbrain
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
LiveIntentOutbrain
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
LiveIntentOutbrain
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.9 out of 10
Enterprises
AdSense
AdSense
Score 8.6 out of 10
AdSense
AdSense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LiveIntentOutbrain
Likelihood to Recommend
-
(0 ratings)
1.5
(17 ratings)
Usability
-
(0 ratings)
7.8
(5 ratings)
Support Rating
-
(0 ratings)
7.5
(6 ratings)
User Testimonials
LiveIntentOutbrain
Likelihood to Recommend
LiveIntent
No answers on this topic
Outbrain
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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Pros
LiveIntent
No answers on this topic
Outbrain
  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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Cons
LiveIntent
No answers on this topic
Outbrain
  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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Usability
LiveIntent
No answers on this topic
Outbrain
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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Support Rating
LiveIntent
No answers on this topic
Outbrain
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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Alternatives Considered
LiveIntent
No answers on this topic
Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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Return on Investment
LiveIntent
No answers on this topic
Outbrain
  • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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ScreenShots