LiveRamp Data Collaboration Platform vs. Osano vs. VGS platform

For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.

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Osano is well-suited for startups and small-to-medium-sized enterprises (SMEs) due to its low cost and excellent service. The customer support is also commendable. It consistently notifies you of missing privacy policies or cookie compliance issues on your webpage. Additionally, it requires mandatory two-factor authentication (2FA) at login, enhancing security.

If you are working with payments and you don`t want to store that kind of data to avoid a lot of strict requirements and headaches with tight processes, strict security, encryption and everything else you can leverage VGS platform to greatly reduce the work needed to enable payments in your system. They also provide tokenization for some other kinds of data but we currently do not use them. VGS platform also provides a product for compliance and controls (VGS Control) which helps you get ready and maintain compliance in your organization.

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• The interface makes sense and is usable.
• Automated cleansing.
• Can assist in revenue generation for website.
• Great customer support.

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• Legal compliance in ever changing landscape across the globe
• built for fast with minimal impact on page speed
• language adapts to users device configuration no matter where they are.

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• Tokenization of credit card data
• Tokenization of some PII data
• Accelerates compliances certifications

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• Better UI
• API connectivity
• More complex ETL processes

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• [I] would like to have more details on what the scripts/cookies are for (it isn't always clear).
• The step-by-step process of classifying scripts and saving vs. publishing is clunky and unclear.
• Some [of the] naming conventions aren't intuitive - compliance mode, strict, passive, etc.

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• Infrastructure as Code
• Alerting
• Debugging

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It's very user friendly once implemented

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The support is pretty decent, sometimes take a little bit o time to solve things (not critical things) but that is part of the ticketing/email async communication so its fine. All the times I had to contact support a got my issue solved and a lot of attention from the support team to help solving the issue.

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LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

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I prefer Osano over others for it's easy of configuration and flexibility to adjust language dynamical and legal requirements dynamically based on user device and/or location. Plus easily add team members to help manage the various parts of the software make this a one stop shop solution for our business.

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We evaluated Drata as an alternative for VGS Control, but VGS platform control integrates a lot of controls around VGS itself and also with Cloud Infra that we use, which makes the process faster. Also keeping everything with the same vendor makes things easier to manage.

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• Has helped us to be able to monetize website.
• Saves us a lot of time and thus money.

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• Cost savings.
• Time
• Risk management.

• Increased sales and revenue (enabled digital payments)
• Enabled PCI compliance
• Increased security

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