Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lob
Score 9.2 out of 10
N/A
Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.
$0
per month (Up to 500 Mailings)
PFL Direct Mail Platform
Score 9.0 out of 10
N/A
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…
$40,000
per year
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Score 0.0 out of 10
N/A
N/AN/A
Pricing
LobPFL Direct Mail PlatformPostcode Lookup
Editions & Modules
Startup Plan
$260
per month 3 users & Up to 3,000 monthly mailings
Growth Plan
$550
per month 5 users & Up to 6,000 monthly mailings
Developer Plan
Free
1 user & Up to 500 monthly mailings
Enterprise Plan
Contact Sales
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Offerings
Pricing Offerings
LobPFL Direct Mail PlatformPostcode Lookup
Free Trial
YesNoNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesYesNo
Entry-level Setup FeeOptional$10,000 No setup fee
Additional Details
More Pricing Information
Community Pulse
LobPFL Direct Mail PlatformPostcode Lookup
Considered Multiple Products
Lob

No answer on this topic

PFL Direct Mail Platform
Chose PFL Direct Mail Platform
We selected PFL against Lob largely because of pricing and automation capabilities. We felt the team at PFL had our best interests at heart and could provide the robust automation we were looking for.
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Best Alternatives
LobPFL Direct Mail PlatformPostcode Lookup
Small Businesses

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Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Sendoso
Sendoso
Score 8.5 out of 10

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Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Sendoso
Sendoso
Score 8.5 out of 10

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User Ratings
LobPFL Direct Mail PlatformPostcode Lookup
Likelihood to Recommend
10.0
(3 ratings)
9.1
(33 ratings)
-
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
9.4
(3 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.9
(3 ratings)
-
(0 ratings)
User Testimonials
LobPFL Direct Mail PlatformPostcode Lookup
Likelihood to Recommend
Lob
Lob is working well for batched or scheduled jobs where timing isn't as critical. For items that need to be sent quickly, it's still faster to manually produce.
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PFL
The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
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Fetchify
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Pros
Lob
  • Address Verification and NCOA Cleaning
  • Autocomplete for our forms that allow a user to SKIP typing
  • Printing and mailing documents automatically over API
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PFL
  • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
  • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
  • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
  • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
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Fetchify
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Cons
Lob
  • I'm not sure why it defaults to the test environment once we're logged in.
  • Make it easier to navigate back to the search results without starting a new search.
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PFL
  • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
  • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
  • We would like to see more support from team members in the post-onboarding process.
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Fetchify
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Likelihood to Renew
Lob
it gives us best apis in the market for the best pricing
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PFL
I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
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Fetchify
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Usability
Lob
It is very useable and and words cannot express the amount of time saved from having to mail 1000s of checks on a weekly basis.
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PFL
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
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Fetchify
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Reliability and Availability
Lob
i never witnessed a problem with lob
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PFL
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Fetchify
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Performance
Lob
perfect except from a minor tracking options missed
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PFL
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Fetchify
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Support Rating
Lob
they try their best to keep costumers satisfied no matter what would be the cost
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PFL
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
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Fetchify
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Implementation Rating
Lob
didn't participate but as for my information it was smooth
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PFL
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Fetchify
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Alternatives Considered
Lob
lob has a more overall greater pricing and apis and their costumer service is very easy to deal with
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PFL
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
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Fetchify
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Contract Terms and Pricing Model
Lob
it can be better because the volume pricing method doesn't benefit the clients much but lob itself
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PFL
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Fetchify
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Scalability
Lob
it will scale very well if its for saas companies
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PFL
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
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Fetchify
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Professional Services
Lob
decent overall
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PFL
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Fetchify
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Return on Investment
Lob
  • Extremely positive reducing cost of managing the mail production process and spending on paper, printers, and printer supplies.
  • More secure than sending spreadsheet to a mailing house.
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PFL
  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
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Fetchify
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ScreenShots

Lob Screenshots

Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.Screenshot of Lob Analytics. These demonstrate the value of every send and find winning strategies with advanced analytics.Screenshot of Lob Template Gallery. This includes professionally designed templates optimized by a team of experts.Screenshot of Lob analytics dashboard shows trackable events from direct mail campaigns.

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options