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Great for large companies with bulk direct mail strategies.
February 15, 2024

Great for large companies with bulk direct mail strategies.

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with PFL Direct Mail Platform

We utilized PFL's Direct Mail Platform to facilitate drip direct mail campaigns to over 7,000 contacts linked through Salesforce Sales Cloud. This system was fully automated through interlocking triggers to send mail based on stages, dates, and status of the account in Salesforce.
  • Reporting on finished jobs.
  • Support in onboarding and set up.
  • Support setting up complex or unusual direct mail strategies.
  • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
  • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
  • We would like to see more support from team members in the post-onboarding process.
Yes! They have. However, it was difficult to get to that point of hands-off automation. While PFL provided valuable support in printing and managing the logistics of our direct mail strategy, the automation was largely something we could not replicate without the software.
We selected PFL against Lob largely because of pricing and automation capabilities. We felt the team at PFL had our best interests at heart and could provide the robust automation we were looking for.

Do you think PFL Direct Mail Platform delivers good value for the price?

Yes

Are you happy with PFL Direct Mail Platform's feature set?

Yes

Did PFL Direct Mail Platform live up to sales and marketing promises?

No

Did implementation of PFL Direct Mail Platform go as expected?

No

Would you buy PFL Direct Mail Platform again?

No

PFL is well suited to a company that is doing a lot of batch, personalized direct mail. All the mail happens at the same time, and all the information is easily accessible within the CRM, which would be an ideal scenario. It is not as suited to a company hoping to achieve full automation.