TrustRadius: an HG Insights company

Localytics vs. Mailchimp Transactional Email (Mandrill)

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Localytics

    Score6 out of 10
    N/AUpland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

    $95

    Per Application Per Month

    Mailchimp Transactional Email (Mandrill)

    Score7.3 out of 10
    N/AMailchimp Transactional Email (formerly Mandrill) is designed to allow users to deliver fast, personalized transactional emails using API or SMTP.

    $0

    per month

    Pricing
    LocalyticsMailchimp Transactional Email (Mandrill)
    Editions & Modules
    Localytics
    $95.00
    Per Application Per Month
    Free
    $0
    per month
    Essentials
    $13
    per month
    Standard
    $20
    per month
    Premium
    $350
    per month
    Offerings
    Pricing Offerings
    LocalyticsMailchimp Transactional Email (Mandrill)
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    LocalyticsMailchimp Transactional Email (Mandrill)
    Considered Both Products
    Upland Software
    No answer on this topic
    Intuit
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Best Alternatives
    LocalyticsMailchimp Transactional Email (Mandrill)
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Postmark
    Score7.7 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Postmark
    Score7.7 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocalyticsMailchimp Transactional Email (Mandrill)
    Likelihood to Recommend
    6.0
    (3 ratings)
    9.0
    (16 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    3.0
    (1 ratings)
    6.7
    (2 ratings)
    User Testimonials
    LocalyticsMailchimp Transactional Email (Mandrill)
    Likelihood to Recommend
    Upland Software
    For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
    Incentivized
    Read full review
    Intuit
    Any system that requires transactional email message functionality as an external service. The benefits of a well managed and vetted server to maintain reputation as well as being reliability is well worth the effort needed to integrate towards the API specs
    Incentivized
    Read full review
    Pros
    Upland Software
    • Great web interface which provides a couple of levels of pivoting and filtering of data
    • Straight-forward integration for simpler use cases
    • Access to raw data through S3 for use in your own data pipeline
    Incentivized
    Read full review
    Intuit
    • Mandrill is extremely reliable. We switched from using a platform that was very hit-or-miss, but we never had a single deliverability issue with Mandrill's transactional API. Every email was sent reliably and quickly.
    • Mandrill's reporting and debugging features made it easy to ensure that all our messages were getting delivered to the right place in a timely manner. In fact, Mandrill's tools were so robust that we used it as an end-around way of debugging another failing service we were using.
    • Mandrill is a very affordable add-on to an existing MailChimp account. Adding an extra layer of reliability was a no-brainer, and made the cost essentially negligible to our organization.
    Incentivized
    Read full review
    Cons
    Upland Software
    • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
    • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
    • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
    Read full review
    Intuit
    • The rate-limit system can be troubling. If you are switching providers and already have a large e-mail volume, you're going to want to transition slowly. The per-hour send limits are initially very low, and if you have any deliverability or complaint hiccups, they will plummet quickly. The Mandrill support staff is very helpful in this area - they will not (and claim that they can not) manipulate send limits for any account at any time for any reason.
    • Billing is combined in with a paid MailChimp subscription, which didn't used to be the case.
    • No free tier.
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
    Read full review
    Intuit
    No answers on this topic
    Usability
    Upland Software
    No answers on this topic
    Intuit
    It did the job for us and we were happy with the delivery rates of the email, analytics and customisation available while integrating it within our platform.
    Incentivized
    Read full review
    Support Rating
    Upland Software
    It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
    Incentivized
    Read full review
    Intuit
    I haven't personally reached out to their support team, but the feedback I've heard from our tech support and engineering teams have been that their response to questions has often been they either are unsure or that Mandrill is what it is. For example, when our customers weren't able to see opens and clicks for all emails sent, and we reached out to their support, the response was it is what it is, and they'll send a notification to our app if they can.
    Incentivized
    Read full review
    Alternatives Considered
    Upland Software
    We have not used other products but are going to start exploring making a switch to a new platform.
    Incentivized
    Read full review
    Intuit
    So we actually work with clients across all of the platforms listed above, but Mandrill has a huge ease of use bonus in its favor, especially when working with clients who are setting up a Cart Recovery style marketing campaign for the first time or are looking for a bit of a fire-and-forget setup. With more sophisticated clients (on the scale of global ecommerce companies), who have a larger subscriber/customer base and in-house design teams, we find that Mandrill usually isn't enough
    Incentivized
    Read full review
    Return on Investment
    Upland Software
    • Was our first provider of user-level event data
    • Allows for many users to easily answer their own questions before making requests of the data team
    • Raw data dumps gave the data team the ability to provide more in-depth analyses.
    Incentivized
    Read full review
    Intuit
    • It helped us to grow our customer database substantially in the last quarter.
    • Last week we reached 62% customer engagement in our campaign. This is very good customer engagement for our projects.
    • In the last quarter we achieved our target by 135%.
    Incentivized
    Read full review
    ScreenShots