Perfect solution for sending transactional emails for e-commerce order status
January 13, 2025

Perfect solution for sending transactional emails for e-commerce order status

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp Transactional Email (Mandrill)

We used Mailchimp Transactional Email (Mandrill) primarily for all the transactional emails throughout the ordering processing journey from pickup to order delivered to customer. For more context, our business is around handling logistics for SMEs and we had to notify the end customers about their order status at all the touch points so that they are aware about their ordered item. In this case, we used Mailchimp Transactional Email (Mandrill) to send transactional emails at each status including picking up the item from client's location to doing end delivery or missed deliveries/reschedules etc.

Pros

  • Delivery % of emails is great
  • API Integration is super simple
  • In-depth analytics to understand what's working or what could be improved

Cons

  • Not a missing feature but few more details in analytics could be better but overall it does the job.
  • Pricing could be slightly better considering there are lot of options now
  • Positive impact was reduction in support tickets by customers support
  • Not directly on the revenue goals but it helped in improving our CSAT & NPS of clients
  • Later order status updates to end customers also become our value proposition in our sales pitch
It did the job for us and we were happy with the delivery rates of the email, analytics and customisation available while integrating it within our platform.
We were already using Mailchimp email marketing product and then while exploring different solutions, we went ahead with Mailchimp Transactional Email (Mandrill) only considering our requirements which has mix of reliability and pricing. Few things that stand out with Mailchimp Transactional Email (Mandrill) while comparing other products was super easy integration steps, customisation options and analytics dashboard.

Do you think Mailchimp Transactional Email (Mandrill) delivers good value for the price?

Yes

Are you happy with Mailchimp Transactional Email (Mandrill)'s feature set?

Yes

Did Mailchimp Transactional Email (Mandrill) live up to sales and marketing promises?

Yes

Did implementation of Mailchimp Transactional Email (Mandrill) go as expected?

Yes

Would you buy Mailchimp Transactional Email (Mandrill) again?

Yes

For us, delivery % of the emails was super critical. Missed transactional emails some times created support ticket so we wanted to complete reliable solution without compromising on the quality. To increase the delivery rates, we needed in-depth analytics to keep tracking & improving key metrics. We were also using Mailchimp for our email marketing so it made sense to pick transactional email also from same platform instead of doing multiple integrations. With this, if you are startup post Series A and looking for a reliable solution then you can consider Mailchimp Transactional Email (Mandrill). In case you are yet to raise funds and optimising for the costs and pricing is primarily goal then there are some more alternatives in the market which does basic job.

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