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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Localytics

    Score6 out of 10
    N/AUpland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.

    $95

    Per Application Per Month

    MessageGears

    Score10 out of 10
    N/AMessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
    Pricing
    LocalyticsMessageGears
    Editions & Modules
    Localytics
    $95.00
    Per Application Per Month
    No answers on this topic
    Offerings
    Pricing Offerings
    LocalyticsMessageGears
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    LocalyticsMessageGears
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Localytics and MessageGears
    Feature
    Localytics
    -
    Ratings
    MessageGears
    3.3
    3 Ratings
    84% below category average
    WYSIWYG email editor00 Ratings1.52 Ratings
    Dynamic content00 Ratings3.83 Ratings
    Ability to test dynamic content00 Ratings2.23 Ratings
    A/B testing00 Ratings2.73 Ratings
    Mobile optimization00 Ratings8.01 Ratings
    Email deliverability reporting00 Ratings3.83 Ratings
    List management00 Ratings2.13 Ratings
    Triggered drip sequences00 Ratings2.23 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Localytics and MessageGears
    Feature
    Localytics
    -
    Ratings
    MessageGears
    1.1
    3 Ratings
    149% below category average
    Dashboards00 Ratings1.13 Ratings
    Standard reports00 Ratings1.13 Ratings
    Custom reports00 Ratings1.03 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Localytics and MessageGears
    Feature
    Localytics
    -
    Ratings
    MessageGears
    3.7
    3 Ratings
    75% below category average
    URL Validation00 Ratings1.01 Ratings
    Link Tracking00 Ratings2.83 Ratings
    Image Validation00 Ratings7.01 Ratings
    Inbox Display00 Ratings7.01 Ratings
    Spelling and Grammar Check00 Ratings6.01 Ratings
    Spam Testing00 Ratings1.02 Ratings
    Email Previews00 Ratings1.02 Ratings
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    LocalyticsMessageGears
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Airship
    Score9.1 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocalyticsMessageGears
    Likelihood to Recommend
    6.0
    (3 ratings)
    10.0
    (3 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    3.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    LocalyticsMessageGears
    Likelihood to Recommend
    Upland Software
    For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
    Incentivized
    Read full review
    MessageGears
    MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
    Incentivized
    Read full review
    Pros
    Upland Software
    • Great web interface which provides a couple of levels of pivoting and filtering of data
    • Straight-forward integration for simpler use cases
    • Access to raw data through S3 for use in your own data pipeline
    Incentivized
    Read full review
    MessageGears
    • The MessageGears Support team is very helpful.
    Read full review
    Cons
    Upland Software
    • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
    • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
    • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
    Read full review
    MessageGears
    • Multivariate testing
    • WYSIWYG email builder
    • SQL audience error report
    • Native reporting
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
    Read full review
    MessageGears
    No answers on this topic
    Usability
    Upland Software
    No answers on this topic
    MessageGears
    Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
    Incentivized
    Read full review
    Support Rating
    Upland Software
    It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
    Incentivized
    Read full review
    MessageGears
    MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
    Incentivized
    Read full review
    Alternatives Considered
    Upland Software
    We have not used other products but are going to start exploring making a switch to a new platform.
    Incentivized
    Read full review
    MessageGears
    MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
    Read full review
    Return on Investment
    Upland Software
    • Was our first provider of user-level event data
    • Allows for many users to easily answer their own questions before making requests of the data team
    • Raw data dumps gave the data team the ability to provide more in-depth analyses.
    Incentivized
    Read full review
    MessageGears
    • Sending more email!
    • Onboarding handoff was a little rough
    • Great control on who we are sending to
    • Dynamic content is very easy!
    Incentivized
    Read full review
    ScreenShots