Lookback vs. UserBob

Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.

Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.

Otherwise it’s a great tool

Incentivized

some specific scenarios where UserBob may be suitable is for testing delivery apps, short trip apps like uber, clothing sales apps, and banking service apps where it is less suitable is for service apps or sites legal, medical, consulting, insurance sales, sale of products for vehicles, sale of houses, sale of construction materials.

Incentivized

• Organization of user interviews
• Sharing of interviews across the team
• Creating highlights of insights

Incentivized

• Cheap, but high quality user testing.
• Bare bones - just the basics of what you need. It lets you customize questions, customize audiences, and then see results!
• Fast.

Incentivized

• Unmoderated interviews is still under cooked as a feature
• The process of how participants have to download an app to start an interview is a large friction point for us

Incentivized

• Haven't had any issues with UserBob.

Once you understand how the interface works, it works great, but there is a learning curve

Incentivized

Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.

Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does

Incentivized

UserTesting allows for better user segmentation that's not just based on the honor system of the user but UserBob is cheaper and it's quicker to get data back so it makes collecting data easy and fast so you can move quicker and experiment more. UserBob is great for a first audience or a general audience.

Incentivized

• It allows us to understand our customers’ problems in a very team compatible way.

Incentivized

• increase in electronic branch users
• Increased use of platforms by providers
• more credit card sales

Incentivized