Looker Studio vs. Roambi (discontinued)

Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies

Incentivized

Getting Roambi up to speed in your company certainly is a quick win. After just a few days, several of our reports were mobilized, interactive and automatically updated. Building Roambi reports is not hard to do; the intuitive interface allows virtually any type of user to create his or her own reports.

• Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
• Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
• Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.

Incentivized

• Report templates that are easy to learn, use, update and maintain.
• Great looking reports that stay up-to-date with what Apple is producing. When Apple rolled out the new look and feel to their iOS7 release, Roambi created a brand new set of reports within two weeks to go along with the iOS7 changes.
• Seamless integration with our existing BI environment, SAP Business Objects XI, 3.1. This drastically reduced the time from purchase to client-ready roll out from months to weeks.

• It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
• Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
• Compare to competition they need to improve with notification things.

Incentivized

• cardex type of presentation is already innovated in roambi in 2012, even iOS safari browser idea was created from this cardex style
• blink view is only available for sap and ms sql
• roambi publisher is very user-friendly and understandable for non technical person as well

Incentivized

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

I would definitely use Roambi again because of its ease-of-use, but its lack of customization ability makes it difficult to recommend to businesses as business needs are always changing. People are picky, and on the Roambi project, we were not able to fully live up to the customer's expectations, limited by Roambi's preset limitations.

Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.

Incentivized

VERY easy to use. Only limited by how the graphs and data is initially set up.

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.

Incentivized

We have compared Roambi against Business Objects, Reporting Services (on tablet) and Cubeware Cockpit. All those solutions lack in support of touch capabilities and responsiveness. Roambi "feels" just right. There is no training required and users love to explore the application. Compared to Roambi all other solutions feel very technical and hard to understand.

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized

• Increased insights on customer success metrics (using a Layers report).
• Higher motivation of employees, better communication towards employees, tighter bonds with the company - because of Roambi Flow. Periodic Flow magazines with analytic capabilities are sent out to the employees, as we value frequent and meaningful contact - both ways.