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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Tableau Prep

    Score6.5 out of 10
    N/ATableau Prep enables users to get to the analysis phase faster by helping them quickly combine, shape, and clean their data. According to the vendor, a direct and visual experience helps provide users with a deeper understanding of their data, smart features make data preparation simple, and integration with the Tableau analytical workflow allows for faster speed to insight. Tableau Prep allows users to connect to data on-premises or in the cloud, whether it’s a database or a…

    $15

    per month billed annually per user

    Pricing
    Looker StudioTableau Prep
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Viewer
    $15
    per month billed annually per user
    Explorer
    $42
    per month billed annually per user
    Creator
    $70
    per month billed annually per user
    Offerings
    Pricing Offerings
    Looker StudioTableau Prep
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Looker StudioTableau Prep
    Considered Both Products
    Google
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    100%
    Implementation went as expected
    5 Answers
    Features
    Looker StudioTableau Prep
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Tableau Prep
    Feature
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    Tableau Prep
    -
    Ratings
    Pixel Perfect reports6.643 Ratings00 Ratings
    Customizable dashboards7.361 Ratings00 Ratings
    Report Formatting Templates7.259 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Tableau Prep
    Feature
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    Tableau Prep
    -
    Ratings
    Drill-down analysis6.851 Ratings00 Ratings
    Formatting capabilities7.057 Ratings00 Ratings
    Integration with R or other statistical packages7.129 Ratings00 Ratings
    Report sharing and collaboration9.759 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Tableau Prep
    Feature
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    Tableau Prep
    -
    Ratings
    Publish to Web8.453 Ratings00 Ratings
    Publish to PDF8.753 Ratings00 Ratings
    Report Versioning8.139 Ratings00 Ratings
    Report Delivery Scheduling7.942 Ratings00 Ratings
    Delivery to Remote Servers7.524 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Tableau Prep
    Feature
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    Tableau Prep
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings00 Ratings
    Predictive Analytics5.330 Ratings00 Ratings
    Pattern Recognition and Data Mining6.36 Ratings00 Ratings
    Best Alternatives
    Looker StudioTableau Prep
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Toad Data Point
    Score8.4 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Datameer
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioTableau Prep
    Likelihood to Recommend
    8.3
    (63 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    8.4
    (14 ratings)
    7.0
    (1 ratings)
    Support Rating
    6.7
    (10 ratings)
    5.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Looker StudioTableau Prep
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Tableau
    If your data sets are coming in without much stewardship then Tableau Prep can help to clean the data before you start trying to create visualizations for your end users. You will save a lot of time this way - rather than seeing problems once you are creating dashboards. If you don't have large data sets or your data is relatively simple, then Tableau Prep may not be needed.
    Incentivized
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    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Tableau
    • Display the raw data coming in from the data warehouse
    • Point out situations that might be erroneous
    • Show the distribution of raw data figures
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Tableau
    • Use of Macros within Workflow (and more types of automation)
    • Join Editor also giving a SQL Update Query
    • More types of visuals
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Tableau
    It is a valuable tool for generating and cleaning files for multiple purposes.
    Incentivized
    Read full review
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
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    Tableau
    It works well and is user friendly for the basics but needs more options for bring in data (using SQL queries for example) and export format options.
    Incentivized
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    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Tableau
    I have not really had to reach out for any kind of customer support for Tableau Prep, so I can't really say. However, the support that Tableau has given for their other products has been great, so I would assume it would be the same here. They are also constantly adding new features and providing software updates, and that is always a plus.
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Tableau
    Live connections to cloud services (Google Sheets for example) and cloud hosted databases (cloud hosted SIS for example) for scheduled flows are not supported
    Incentivized
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    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Tableau
    Before Prep, we had to do all the data joining and connecting in a Tableau Workbook. Not only did this cause workbooks connected with live data to run frustratingly slowly, a new connection and set-up had to be established every time a new workbook as created, even if you were working with the same data. The extracts produced by Prep allow several workbooks to be working from the same data set-up without any additional work, saving time and stress.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Tableau
    • Quicker data sets for online reports
    • More efficient data cleaning Ad Hoc reports
    • Costly if using data management to schedule data pull and cleaning (priced per viewer accounts not creator accounts)
    Incentivized
    Read full review
    ScreenShots