Looker Studio vs. Toucan

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.4 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Toucan
Score 7.0 out of 10
N/A
Toucan Toco, from the company of the same name headquartered in France, is an embedded BI solution that communicates contextualised and actionable insights to untrained business users, no matter their data literacy levels or device used, and without the need for training, coding or design skills, or hardware requirements.N/A
Pricing
Looker StudioToucan
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
No answers on this topic
Offerings
Pricing Offerings
Looker StudioToucan
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
Looker StudioToucan
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.8
53 Ratings
7% below category average
Toucan
-
Ratings
Pixel Perfect reports7.337 Ratings00 Ratings
Customizable dashboards8.952 Ratings00 Ratings
Report Formatting Templates7.251 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.1
52 Ratings
12% below category average
Toucan
-
Ratings
Drill-down analysis9.544 Ratings00 Ratings
Formatting capabilities8.248 Ratings00 Ratings
Integration with R or other statistical packages3.224 Ratings00 Ratings
Report sharing and collaboration7.451 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.0
52 Ratings
5% below category average
Toucan
-
Ratings
Publish to Web8.146 Ratings00 Ratings
Publish to PDF8.645 Ratings00 Ratings
Report Versioning8.033 Ratings00 Ratings
Report Delivery Scheduling6.436 Ratings00 Ratings
Delivery to Remote Servers8.818 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.2
51 Ratings
12% below category average
Toucan
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)9.651 Ratings00 Ratings
Location Analytics / Geographic Visualization9.248 Ratings00 Ratings
Predictive Analytics5.026 Ratings00 Ratings
Pattern Recognition and Data Mining5.02 Ratings00 Ratings
Best Alternatives
Looker StudioToucan
Small Businesses
Supermetrics
Supermetrics
Score 9.4 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Mathematica
Mathematica
Score 8.2 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Sigma
Sigma
Score 9.2 out of 10
Sigma
Sigma
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioToucan
Likelihood to Recommend
8.9
(54 ratings)
7.0
(1 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.5
(5 ratings)
-
(0 ratings)
Support Rating
6.7
(10 ratings)
10.0
(1 ratings)
User Testimonials
Looker StudioToucan
Likelihood to Recommend
Google
Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
Read full review
Toucan
Great for folks to visualize data with little to no engineering knowledge, once the product is set up by an engineer. However, tweaks and adjustments to the data set still require engineering know-how, and tweaks to the visuals still require a CSS designer. If you need PDF reports, this is not the best option, but it's great for on-screen reporting.
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Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Toucan
  • data visualization
  • data management
  • ease of integration
Read full review
Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Toucan
  • PDF exporting
  • need SQL and CSS knowledge to make the best use of the product
Read full review
Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Read full review
Toucan
No answers on this topic
Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Toucan
No answers on this topic
Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Toucan
Outstanding support, very communicative. We use Slack and have a joint channel - very easy to get the help we need!
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Alternatives Considered
Google
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
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Toucan
No answers on this topic
Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
Toucan
  • helps us add new features
Read full review
ScreenShots

Toucan Screenshots

Screenshot of Screenshot of Screenshot of beautiful viz's