Aurea Campaign Manager vs. PostUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
PostUp
Score 2.6 out of 10
N/A
Email marketing and audience development solution to grow, engage and monetize audiences​N/A
Pricing
Aurea Campaign ManagerPostUp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea Campaign ManagerPostUp
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Aurea Campaign ManagerPostUp
Considered Both Products
Aurea Campaign Manager
Chose Aurea Campaign Manager
Not enough features at the time, and is why we went with Lyris.
Chose Aurea Campaign Manager
They are much better
Chose Aurea Campaign Manager
In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were …
PostUp

No answer on this topic

Features
Aurea Campaign ManagerPostUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea Campaign Manager
5.0
Ratings
46% below category average
PostUp
9.3
Ratings
15% above category average
WYSIWYG email editor2.00 Ratings10.00 Ratings
Dynamic content5.00 Ratings00 Ratings
Ability to test dynamic content7.00 Ratings00 Ratings
Landing pages4.00 Ratings00 Ratings
A/B testing5.00 Ratings00 Ratings
Mobile optimization6.00 Ratings00 Ratings
Email deliverability reporting8.00 Ratings9.00 Ratings
List management4.00 Ratings9.00 Ratings
Triggered drip sequences4.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea Campaign Manager
6.0
Ratings
25% below category average
PostUp
10.0
Ratings
26% above category average
Dashboards4.00 Ratings10.00 Ratings
Standard reports6.00 Ratings10.00 Ratings
Custom reports8.00 Ratings10.00 Ratings
Best Alternatives
Aurea Campaign ManagerPostUp
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea Campaign ManagerPostUp
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
6.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
Online Training
5.0
(0 ratings)
-
(0 ratings)
Implementation Rating
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
Aurea Campaign ManagerPostUp
Likelihood to Recommend
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Read full review
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Read full review
Pros
  • Creating segments within your email lists.
  • Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
  • Maintaining multiple lists, as well as mass uploads or downloads of data.
Read full review
  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
Read full review
Cons
  • Navigation - UX.
  • More aesthetics - simple design overhaul.
Read full review
  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
Read full review
Likelihood to Renew
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
Read full review
No answers on this topic
Usability
Super easy to use.
Read full review
No answers on this topic
Reliability and Availability
No issue.
Read full review
No answers on this topic
Performance
Running larger segments can take some time.
Read full review
No answers on this topic
Support Rating
I found one really good tech support guru and stuck with him forever.
Read full review
No answers on this topic
Implementation Rating
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Read full review
No answers on this topic
Alternatives Considered
Not enough features at the time, and is why we went with Lyris.
Read full review
No answers on this topic
Return on Investment
  • Click Mapping
  • Managing multiple lists at once
  • Transparent calander of all campaigns
Read full review
  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
Read full review
ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.

PostUp Screenshots

Screenshot of WYSIWYG email editor.Screenshot of PostUp reporting and bot/spam appliance detection.