Lyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!
Anonymous | TrustRadius Reviewer
October 23, 2015

Lyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Lyris HQ

We've utilized the platform for marketing in the healthcare space. It allows for effective management of target client campaigns and provides adequate reporting structure for post campaign performance analytics.
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
  • Navigation - UX.
  • More aesthetics - simple design overhaul.
  • Effectively executed campaigns
  • Strong ROI and the ability to deliver quality marketing services
Not enough features at the time, and is why we went with Lyris.
We only have experience in a B2B environment.

Aurea Campaign Manager (formerly Lyris HQ) Feature Ratings

WYSIWYG email editor
2
Dynamic content
5
Ability to test dynamic content
7
Landing pages
4
A/B testing
5
Mobile optimization
6
Email deliverability reporting
8
List management
4
Triggered drip sequences
4
Dashboards
4
Standard reports
6
Custom reports
8