Lyris HQ and Silverpop Differences
Overall Satisfaction with Lyris HQ
Lyris HQ was used across the entire organization including 4 internal departments. It solved our need to send millions of emails monthly without concern of scaling or blacklisting.
Pros
- Mass Emails
- Newsletters
- Subscription Management
- Segmentation
Cons
- PHP API
- Segmentation
- Creating messages via API calls
- Increase in Code Debt when dealing with PHP API
- Time Lost creating API as none was offered
- Silverpop Engage
In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Lyris HQ Implementation
- Implemented in-house
Change management was minimal
- Lack of PHP API
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