Lyris HQ and Silverpop Differences
June 17, 2014

Lyris HQ and Silverpop Differences

Clark Tomlinson | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lyris HQ

Lyris HQ was used across the entire organization including 4 internal departments. It solved our need to send millions of emails monthly without concern of scaling or blacklisting.
  • Mass Emails
  • Newsletters
  • Subscription Management
  • Segmentation
  • Segmentation
  • Creating messages via API calls
  • Increase in Code Debt when dealing with PHP API
  • Time Lost creating API as none was offered
  • Silverpop Engage
In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
Lyris is a great application assuming that you are a large enough company to really need something as large as Lyris. Most small businesses to my knowledge are using Mailchimp which will work well for their small needs but as they grow they will quickly learn that the cost of Mailchimp is going to bankrupt them. Thus why I suggest Lyris for large scale email sending.

Lyris HQ Implementation

Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Change management was minimal