Madison Logic Platform vs. SAS 360 Plan

In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!

Incentivized

• Data insights
• Performance reports

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
• Ability to improve the layout of landing pages

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless

Incentivized

To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.

Incentivized

• It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
• During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.

Incentivized