Magento Open Source vs. Optimizely Configured Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magento Open Source
Score 8.4 out of 10
N/A
Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.N/A
Optimizely Configured Commerce
Score 8.0 out of 10
N/A
Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.N/A
Pricing
Magento Open SourceOptimizely Configured Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Magento Open SourceOptimizely Configured Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPricing for Magento will vary greatly depending on outsourcing support and maintenance services.
More Pricing Information
Community Pulse
Magento Open SourceOptimizely Configured Commerce
Features
Magento Open SourceOptimizely Configured Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magento Open Source
7.4
29 Ratings
5% below category average
Optimizely Configured Commerce
7.4
12 Ratings
5% below category average
Product catalog & listings9.429 Ratings7.312 Ratings
Product management9.029 Ratings8.012 Ratings
Bulk product upload9.027 Ratings7.612 Ratings
Branding6.827 Ratings7.211 Ratings
Mobile storefront4.029 Ratings7.69 Ratings
Product variations9.427 Ratings00 Ratings
Website integration8.326 Ratings7.511 Ratings
Visual customization5.628 Ratings7.010 Ratings
CMS5.027 Ratings7.112 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magento Open Source
7.2
29 Ratings
6% below category average
Optimizely Configured Commerce
8.2
11 Ratings
7% above category average
Abandoned cart recovery5.624 Ratings8.110 Ratings
Checkout user experience8.829 Ratings8.211 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magento Open Source
8.7
27 Ratings
4% above category average
Optimizely Configured Commerce
8.7
12 Ratings
4% above category average
eCommerce security8.727 Ratings8.712 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magento Open Source
6.4
29 Ratings
18% below category average
Optimizely Configured Commerce
7.2
12 Ratings
7% below category average
Promotions & discounts9.329 Ratings7.110 Ratings
Personalized recommendations2.022 Ratings7.312 Ratings
SEO7.925 Ratings7.111 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magento Open Source
9.6
29 Ratings
18% above category average
Optimizely Configured Commerce
7.7
12 Ratings
4% below category average
Multi-site management10.026 Ratings7.48 Ratings
Order processing9.428 Ratings8.212 Ratings
Inventory management9.426 Ratings7.211 Ratings
Shipping9.425 Ratings8.310 Ratings
Custom functionality10.027 Ratings7.511 Ratings
Best Alternatives
Magento Open SourceOptimizely Configured Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Magento Open SourceOptimizely Configured Commerce
Likelihood to Recommend
8.0
(30 ratings)
6.4
(12 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
6.0
(1 ratings)
7.1
(12 ratings)
Support Rating
-
(0 ratings)
7.5
(12 ratings)
User Testimonials
Magento Open SourceOptimizely Configured Commerce
Likelihood to Recommend
Adobe
Magento Open Source is an excellent choice for businesses that need a highly customizable and scalable solution and (most of all) have the technical resources to support it. It's ideal for mid-to-large-sized businesses with complex product catalogs that require complete ownership and control, particularly those with complexities such as multi-country/multi-currency stores.
Read full review
Optimizely
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
Read full review
Pros
Adobe
  • It is very good when it comes to search engine optimization as it makes a good use of keywords and tags to improve the SEO score. It increases the chances of ranking up of the eCommerce store in the search engine rankings.
  • It makes the store in a very optimized way and despite being a very advanced system it is still very lightweight when it comes to website speed. The pages have a comparatively low loading time and a good speed.
  • It provides a lot more advance reporting features which are very helpful for businesses to do their planning.
Read full review
Optimizely
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
Read full review
Cons
Adobe
  • Magento is not easy for a layman who is not tech-savvy to manage the website.
  • Magento is one of the only modern shopping carts in which one must manually clear the cache and "reindex".
  • Magneto has a lot of technical glitches - more than most of the other shopping carts we work with. Most are minor.
Read full review
Optimizely
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
Read full review
Likelihood to Renew
Adobe
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Read full review
Optimizely
No answers on this topic
Usability
Adobe
Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face.
Read full review
Optimizely
Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.
Read full review
Support Rating
Adobe
No answers on this topic
Optimizely
It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.
Read full review
Alternatives Considered
Adobe
In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2.
Read full review
Optimizely
I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.
Read full review
Return on Investment
Adobe
  • Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform.
  • Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce.
Read full review
Optimizely
  • Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
  • Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.
Read full review
ScreenShots

Optimizely Configured Commerce Screenshots

Screenshot of Catalog and Content Management for simplified purchasing.Screenshot of Customer-specific pricing for seamless re-ordering.Screenshot of Personalized promotions and recommendations for customer engagement.Screenshot of Robust targeting and segmentation to drive continuous purchasing.Screenshot of Payment gateways for seamless customer checkout.Screenshot of Embedded Product Information Management for organizing and harmonizing product data.