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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
    Pricing
    MagnitePerfect Audience (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MagnitePerfect Audience (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    MagnitePerfect Audience (discontinued)
    Ad Network Integration
    Comparison of Ad Network Integration features of Magnite and Perfect Audience (discontinued)
    Feature
    Magnite
    7.5
    2 Ratings
    2% above category average
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Data Transfer7.02 Ratings8.01 Ratings
    DSP integration8.02 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Magnite and Perfect Audience (discontinued)
    Feature
    Magnite
    8.0
    2 Ratings
    2% above category average
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Ad campaign creation8.02 Ratings8.01 Ratings
    Ad deployment8.02 Ratings9.01 Ratings
    Display advertising8.02 Ratings9.01 Ratings
    Ad display and retargeting segmentation8.02 Ratings8.01 Ratings
    Sequence targeting8.02 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Magnite and Perfect Audience (discontinued)
    Feature
    Magnite
    7.3
    2 Ratings
    6% below category average
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Ad dashboards8.02 Ratings8.01 Ratings
    Ad performance reports7.02 Ratings9.01 Ratings
    Ad conversion tracking7.02 Ratings9.01 Ratings
    Ad attribution reporting8.01 Ratings8.01 Ratings
    Cross-channel ad management8.02 Ratings8.01 Ratings
    Ad forecasting and optimization6.01 Ratings8.01 Ratings
    Best Alternatives
    MagnitePerfect Audience (discontinued)
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MagnitePerfect Audience (discontinued)
    Likelihood to Recommend
    9.0
    (2 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    MagnitePerfect Audience (discontinued)
    Likelihood to Recommend
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    Magnite (Rubicon Project)
    No answers on this topic
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    Magnite (Rubicon Project)
    No answers on this topic
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots