Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnite
Score 9.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
PitchBook
Score 8.7 out of 10
Small Businesses (1-50 employees)
PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.N/A
Pricing
MagnitePitchBook
Editions & Modules
No answers on this topic
Enterprise
Custom Pricing
Offerings
Pricing Offerings
MagnitePitchBook
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
MagnitePitchBook
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Magnite
7.5
2 Ratings
2% above category average
PitchBook
-
Ratings
Data Transfer7.02 Ratings00 Ratings
DSP integration8.02 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Magnite
8.0
2 Ratings
3% above category average
PitchBook
-
Ratings
Ad campaign creation8.02 Ratings00 Ratings
Ad deployment8.02 Ratings00 Ratings
Display advertising8.02 Ratings00 Ratings
Ad display and retargeting segmentation8.02 Ratings00 Ratings
Sequence targeting8.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Magnite
7.3
2 Ratings
6% below category average
PitchBook
-
Ratings
Ad dashboards8.02 Ratings00 Ratings
Ad performance reports7.02 Ratings00 Ratings
Ad conversion tracking7.02 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management8.02 Ratings00 Ratings
Ad forecasting and optimization6.01 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Magnite
-
Ratings
PitchBook
7.8
1 Ratings
8% above category average
Private Company Data00 Ratings7.01 Ratings
Industry-Specific Information00 Ratings8.01 Ratings
Independent Research Access00 Ratings7.01 Ratings
M&A Analysis00 Ratings8.01 Ratings
Macroeconomic News00 Ratings9.01 Ratings
Search Tools00 Ratings8.01 Ratings
Best Alternatives
MagnitePitchBook
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
S&P Capital IQ
S&P Capital IQ
Score 7.9 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
S&P Capital IQ
S&P Capital IQ
Score 7.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagnitePitchBook
Likelihood to Recommend
9.0
(2 ratings)
9.0
(9 ratings)
Support Rating
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
MagnitePitchBook
Likelihood to Recommend
Magnite (Rubicon Project)
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
Read full review
PitchBook
If you are a company or an individual that needs reliable information about SMEs or startups, this is the best platform for you to get this information in a very efficient way. If you are just doing a basic due diligence to see active VC funds, figuring out valuations or companies in one industry, or just getting general information about an industry, it is probably better to get it from somewhere else on the internet. The reasoning behind it is that PitchBook is very expensive as opposed to other options out there.
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Pros
Magnite (Rubicon Project)
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
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PitchBook
  • Tools for data analysis, idea generation, and workflow management.
  • Easy access to trusted news, data, analytics and insights.
  • Industry sector specific metrics and analytics to inform decision-making.
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Cons
Magnite (Rubicon Project)
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
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PitchBook
  • Can be glitchy when loading
  • Contact information can be inaccurate
  • Typically a day or two late to real time news and deals
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Support Rating
Magnite (Rubicon Project)
No answers on this topic
PitchBook
The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
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Alternatives Considered
Magnite (Rubicon Project)
Rubicon had superior client services and monetization techniques.
Read full review
PitchBook
We actually use both. CBInsights we use more regularly for market capture, and PitchBook when we are actively seeking acquisitions.
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Return on Investment
Magnite (Rubicon Project)
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
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PitchBook
  • Saved us from investing with an incorrect valuation (multiple times)
  • You need to pay per license per user. It is definitely expensive for a small accelerator.
Read full review
ScreenShots

PitchBook Screenshots

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