Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 10,000 contacts
Pricing
MailCampaigns
Ortto
Editions & Modules
No answers on this topic
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
MailCampaigns
Ortto
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Features
MailCampaigns
Ortto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailCampaigns
7.6
1 Ratings
0% below category average
Ortto
9.0
11 Ratings
17% above category average
WYSIWYG email editor
8.01 Ratings
8.911 Ratings
Dynamic content
8.01 Ratings
8.98 Ratings
Ability to test dynamic content
7.01 Ratings
8.98 Ratings
Landing pages
8.01 Ratings
00 Ratings
A/B testing
8.01 Ratings
8.98 Ratings
Mobile optimization
7.01 Ratings
8.910 Ratings
Email deliverability reporting
8.01 Ratings
9.911 Ratings
List management
7.01 Ratings
8.911 Ratings
Triggered drip sequences
7.01 Ratings
8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MailCampaigns
8.0
1 Ratings
2% above category average
Ortto
9.2
11 Ratings
16% above category average
Lead nurturing automation
8.01 Ratings
9.911 Ratings
Lead scoring and grading
8.01 Ratings
00 Ratings
Data quality management
8.01 Ratings
8.910 Ratings
Automated sales alerts and tasks
8.01 Ratings
8.99 Ratings
Lead segmentation and distribution
8.01 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MailCampaigns
8.0
1 Ratings
7% above category average
Ortto
8.9
9 Ratings
18% above category average
Calendaring
8.01 Ratings
00 Ratings
Event/webinar marketing
8.01 Ratings
8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MailCampaigns
8.0
1 Ratings
7% above category average
Ortto
8.9
8 Ratings
18% above category average
Social sharing and campaigns
8.01 Ratings
00 Ratings
Social profile integration
8.01 Ratings
8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailCampaigns
8.0
1 Ratings
9% above category average
Ortto
8.9
12 Ratings
20% above category average
Dashboards
8.01 Ratings
8.912 Ratings
Standard reports
8.01 Ratings
8.912 Ratings
Custom reports
8.01 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
Easy and powerful email editing and creation built-in. No need for email template coding.
Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.