MailCampaigns vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailCampaigns
Score 7.0 out of 10
N/A
N/AN/A
Ortto
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 10,000 contacts
Pricing
MailCampaignsOrtto
Editions & Modules
No answers on this topic
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
MailCampaignsOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Features
MailCampaignsOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailCampaigns
7.6
1 Ratings
0% below category average
Ortto
9.0
11 Ratings
17% above category average
WYSIWYG email editor8.01 Ratings8.911 Ratings
Dynamic content8.01 Ratings8.98 Ratings
Ability to test dynamic content7.01 Ratings8.98 Ratings
Landing pages8.01 Ratings00 Ratings
A/B testing8.01 Ratings8.98 Ratings
Mobile optimization7.01 Ratings8.910 Ratings
Email deliverability reporting8.01 Ratings9.911 Ratings
List management7.01 Ratings8.911 Ratings
Triggered drip sequences7.01 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MailCampaigns
8.0
1 Ratings
2% above category average
Ortto
9.2
11 Ratings
16% above category average
Lead nurturing automation8.01 Ratings9.911 Ratings
Lead scoring and grading8.01 Ratings00 Ratings
Data quality management8.01 Ratings8.910 Ratings
Automated sales alerts and tasks8.01 Ratings8.99 Ratings
Lead segmentation and distribution8.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MailCampaigns
8.0
1 Ratings
7% above category average
Ortto
8.9
9 Ratings
18% above category average
Calendaring8.01 Ratings00 Ratings
Event/webinar marketing8.01 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MailCampaigns
8.0
1 Ratings
7% above category average
Ortto
8.9
8 Ratings
18% above category average
Social sharing and campaigns8.01 Ratings00 Ratings
Social profile integration8.01 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailCampaigns
8.0
1 Ratings
9% above category average
Ortto
8.9
12 Ratings
20% above category average
Dashboards8.01 Ratings8.912 Ratings
Standard reports8.01 Ratings8.912 Ratings
Custom reports8.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MailCampaigns
7.9
1 Ratings
6% above category average
Ortto
8.9
9 Ratings
18% above category average
API8.01 Ratings8.98 Ratings
Role-based workflow & approvals8.01 Ratings00 Ratings
Customizability7.01 Ratings8.99 Ratings
Integration with Salesforce.com8.01 Ratings8.97 Ratings
Integration with Microsoft Dynamics CRM8.01 Ratings00 Ratings
Integration with SugarCRM8.01 Ratings00 Ratings
Third-party software integrations8.01 Ratings00 Ratings
Best Alternatives
MailCampaignsOrtto
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Vbout
Vbout
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
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User Ratings
MailCampaignsOrtto
Likelihood to Recommend
7.0
(1 ratings)
8.9
(12 ratings)
Usability
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
MailCampaignsOrtto
Likelihood to Recommend
MailCampaigns
It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
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Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
MailCampaigns
  • Advanced behavioral targeting based on real-time user interactions
  • AI-powered subject line optimizer for improved open rates
  • Dynamic content blocks that personalize email content at scale
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
MailCampaigns
  • Limited template customization options for complex designs
  • Occasional lag in reporting dashboard updates
  • Absence of a built-in image editor for quick graphic customization
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Usability
MailCampaigns
In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
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Ortto
No answers on this topic
Alternatives Considered
MailCampaigns
Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
MailCampaigns
  • Increased email open rates by 25% through improved targeting
  • Boosted conversion rates by 15% with personalized content
  • Reduced unsubscribe rates by 30% due to more relevant messaging
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Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Ortto Screenshots

Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.