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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Smartlead.ai

    Score7.4 out of 10
    N/AA solution to scale cold email outreach featuring unlimited mailboxes, unlimited warmups, deliverability-focused infrastructure, and a unibox to handle the revenue cycle.

    $39

    per month

    Pricing
    MailerLiteSmartlead.ai
    Editions & Modules
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    Basic
    $39
    per month 2000 active Leads & 6000 Emails per month
    Pro
    $94
    per month 30000 active Leads & 150000 Emails per month
    Custom
    starting at $174
    per month upto 12M Active Lead Credits
    Offerings
    Pricing Offerings
    MailerLiteSmartlead.ai
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.Discount of up to 17% available for annual billing.
    More Pricing Information
    Community Pulse
    MailerLiteSmartlead.ai
    Considered Both Products
    Mailerlite
    No answer on this topic
    Smartlead.ai
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    79 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    78 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    79 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    71 Answers
    No answers on this topic
    Features
    MailerLiteSmartlead.ai
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailerLite and Smartlead.ai
    Feature
    MailerLite
    8.9
    88 Ratings
    10% above category average
    Smartlead.ai
    7.6
    4 Ratings
    6% below category average
    WYSIWYG email editor9.577 Ratings7.43 Ratings
    Dynamic content9.169 Ratings6.53 Ratings
    Ability to test dynamic content7.863 Ratings7.13 Ratings
    Landing pages8.666 Ratings8.01 Ratings
    A/B testing8.854 Ratings8.04 Ratings
    Mobile optimization8.569 Ratings7.73 Ratings
    Email deliverability reporting9.377 Ratings8.03 Ratings
    List management9.376 Ratings7.52 Ratings
    Triggered drip sequences9.151 Ratings8.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailerLite and Smartlead.ai
    Feature
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Smartlead.ai
    8.0
    4 Ratings
    5% above category average
    Dashboards6.01 Ratings7.54 Ratings
    Standard reports8.976 Ratings8.73 Ratings
    Custom reports6.01 Ratings7.73 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of MailerLite and Smartlead.ai
    Feature
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Smartlead.ai
    7.2
    4 Ratings
    12% below category average
    Email Previews9.569 Ratings8.54 Ratings
    URL Validation00 Ratings6.53 Ratings
    Link Tracking00 Ratings6.13 Ratings
    Image Validation00 Ratings5.62 Ratings
    Inbox Display00 Ratings7.34 Ratings
    Email Accessibility Tools00 Ratings7.34 Ratings
    Spelling and Grammar Check00 Ratings8.01 Ratings
    Spam Testing00 Ratings8.02 Ratings
    Best Alternatives
    MailerLiteSmartlead.ai
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailerLiteSmartlead.ai
    Likelihood to Recommend
    9.4
    (93 ratings)
    7.3
    (4 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (30 ratings)
    8.5
    (4 ratings)
    Support Rating
    9.1
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    MailerLiteSmartlead.ai
    Likelihood to Recommend
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Smartlead.ai
    Smartlead is well suited in many aspects. Thats why we are working on it from past 3-years or so. Running email campaigns can be a challenge because other bulk email providers do support sending email but the accuracy of landing in the inbox no one guarantee. I have used it and based on the experience I am using Smartlead. I have used mailshake, apollo, instantly, salesloft etc. none has given such results compared to Smartlead. When it comes to less appropriate: Smartlead is for sending bulk email, one cannot maintain records on the same. I have to delete the campaigns because it will pile up in the home screen once completed. Also Auto-tagging feature should be there based on the response received from prospect. If we use it as CRM, there are chances it can fail. Since it provides unanimous master inbox- I can not respond to my prospect from the dashboard because other colleagues might see my response. This is a security concern.
    Incentivized
    Read full review
    Pros
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Smartlead.ai
    • Slick API integration with both our waterfall and CRM
    • Quick email verification tool
    • Handles high volume sending with ease
    Incentivized
    Read full review
    Cons
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Smartlead.ai
    • Context based output.
    • Layout and image generation.
    • Multiple language support.
    • Multiple format support.
    Incentivized
    Read full review
    Likelihood to Renew
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Smartlead.ai
    No answers on this topic
    Usability
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Smartlead.ai
    It's a good tool and you can figure out your way around it, but overall visibility from a bird's eye view could be better. Oftentimes you have to open up multiple tabs to see different client views
    Incentivized
    Read full review
    Support Rating
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Smartlead.ai
    No answers on this topic
    Alternatives Considered
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Smartlead.ai
    I have used all above platform in my career. Instantly is the nearest one which can compete. relying on Apollo was my biggest mistake over the years in my previous org. Apollo does not give clear picture whether the email is bounced what the health score of my domain. I kept on using the same mailbox and my emails kept on landing in spam. I couldn't understand the reason behind my poor performance until I used Smartlead. All other tools gives fake health score, no AI suggestion on setting up campaigns. Here Smartlead outstand with other tools.
    Incentivized
    Read full review
    Return on Investment
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    Smartlead.ai
    • Negligible return
    • Open rates and response rates run below 10%
    • Best for single channel buziness development
    Incentivized
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations