Mapp Intelligence, powered by Webtrekk vs. Piwik PRO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
N/A
Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects and analyzes user data and behavior from apps and websites, but also personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product recommendations for users based on past visit data, including…N/A
Piwik PRO
Score 8.6 out of 10
N/A
Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). The platform includes customer care from implementation and…N/A
Pricing
Mapp Intelligence, powered by WebtrekkPiwik PRO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Mapp Intelligence, powered by WebtrekkPiwik PRO
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
More Pricing Information
Community Pulse
Mapp Intelligence, powered by WebtrekkPiwik PRO
Top Pros
Top Cons
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Mapp Intelligence, powered by WebtrekkPiwik PRO
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User Ratings
Mapp Intelligence, powered by WebtrekkPiwik PRO
Likelihood to Recommend
10.0
(1 ratings)
8.2
(7 ratings)
Support Rating
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
Mapp Intelligence, powered by WebtrekkPiwik PRO
Likelihood to Recommend
Mapp Digital
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
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Piwik PRO
Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.
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Pros
Mapp Digital
  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
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Piwik PRO
  • Manage all campaigns and increase large volumes of data.
  • It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
  • It's great to track all interactions between users and track all conversions.
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Cons
Mapp Digital
  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
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Piwik PRO
  • Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
  • Tag Manager: not all tags/triggers are possible yet to what we are used to.
  • Are more progressive payment model: more little steps to buy a plan.
  • Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
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Support Rating
Mapp Digital
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
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Piwik PRO
We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
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Alternatives Considered
Mapp Digital
Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
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Piwik PRO
Piwik Pro's support for multiple sites saved me a lot of time. To view reports from numerous client sites, I'll have to access a single dashboard. Its digest reports save time and are simple enough for non-technical executives to understand. It gives us access to information about individual users that Google doesn't allow us to see as a whole. It will allow users to express their desires more clearly. As a result, this one is significantly more useful compared to other tools.
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Return on Investment
Mapp Digital
  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
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Piwik PRO
  • We have obtained a good impact both economically and in data integration.
  • It has allowed us to collect and analyze all the data of our clients, and to create groups that allow us to divide potential clients and make personalized messages.
  • We use the Enterprise plan because it provides us with the necessary tools and unlimited features.
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ScreenShots

Piwik PRO Screenshots

Screenshot of Piwik PRO Customer Data PlatformScreenshot of Core reportScreenshot of DashboardScreenshot of Funnel reportScreenshot of User flow reportScreenshot of Tag Manager