Maptitude vs. Salesforce Maps

In logistics it is great for allocating customers to their nearest warehouse through a process called tagging. For marketing, you can prioritise sales leads and carry out competitor adjacency analysis. For field-based roles it's useful for calculating work content, and for membership organisations and similar situations, it can be used to look for clusters with similar interests.

This is best suited when there is territory management at the field or rep level. One can easily distribute the area/ locality, balance revenue, and optimize sales/outcome. However, this may be less appropriate for organizations that operate entirely on remote sales or for those where geographic location does not matter.

Incentivized

• Integrates data from disparate sources.
• Easy to use GIS functions including drive time analysis, territory analysis, buffer and density analysis and data aggregation, geo coding.

Incentivized

• Drilling down from the map point, to account/work order/opportunity.

Incentivized

• Some functions are not intuitive and require training.
• More graphics options.
• More charting options.

Incentivized

• They just restructured their pricing model and we are ending our contract because of it - you have to pay for 10 users.
• The crossover with accounts and contacts are hard to map.
• The window sizes when navigating the maps are difficult to work with.

Incentivized

It aligns well with business needs. We clearly get productivity gain, and its seamless integration with Salesforce makes things easier. The ability to visualize things and performance geographically helps us to make better decisions. It also saves us lots of time and effort and increases efficiency.

Incentivized

Customer support has always been top-notch.

Support was comical. It was barely available and the few times I did get help the language barrier was extraordinarily problematic

Incentivized

Maptitude is far superior to this API. It provides the ability to utilize your data in many different ways. The only program that came close to this was Microsoft Maps, and that program is no longer supported. If you are looking for a great program to map your sales data, with several tools to help not only see and understand your data in a graphical format, Maptitude is a winner!

Incentivized

Allows for many more contacts to be loaded into the map.

Incentivized

• I used to use ultra low cost MapPoint. Maptitude, while being at a slightly higher price point, is just streets ahead of what MapPoint could do and but at a price where I don't need to charge my clients any extra for using it.

• For the first time, we were able to see donors on a map which was life-changing.
• Its allowed us to target donors on trips and other email campaigns when we haven’t been able to before.

Incentivized