MarcomCentral vs. Syndigo Content Experience Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MarcomCentral
Score 8.6 out of 10
N/A
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.N/A
Syndigo Content Experience Hub
Score 7.7 out of 10
N/A
Syndigo, headquartered in Chicago, enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store. Through Syndigo’s platform, Content Experience Hub, clients can publish, manage, syndicate and audit product content across a trading network of…N/A
Pricing
MarcomCentralSyndigo Content Experience Hub
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MarcomCentralSyndigo Content Experience Hub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MarcomCentralSyndigo Content Experience Hub
Top Pros
Top Cons
Best Alternatives
MarcomCentralSyndigo Content Experience Hub
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.9 out of 10

No answers on this topic

Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
MediaValet
MediaValet
Score 9.9 out of 10
Acquia DAM (Widen)
Acquia DAM (Widen)
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MarcomCentralSyndigo Content Experience Hub
Likelihood to Recommend
7.0
(4 ratings)
7.0
(1 ratings)
User Testimonials
MarcomCentralSyndigo Content Experience Hub
Likelihood to Recommend
Ricoh Global
Pros: I like that we can easily add products and how simple it is for our static products. It's easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use. Cons: The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs. Overall: It's a localized place where users can find collateral and promotional items.
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Syndigo
Well suited for quick setup and ease of use. Synidgo does not have the ability to maintain cross-references such as family items, accessories, replacement parts, and collections. Implementing and maintaining custom taxonomies is challenging and time-consuming, I prefer using an in-house PIM. Syndigo does have the ability to identify discrepancies that do not meet standards.
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Pros
Ricoh Global
  • The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
  • The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
  • The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
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Syndigo
  • Easy set up.
  • Efficient content syndication.
  • Identify content that doesn't meet standards or has quality issues.
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Cons
Ricoh Global
  • The uploading process is a bit clunky
  • Overall user experience from an admin side could be refreshed to be more modern and easier to use
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Syndigo
  • Digital shelf analytics can provide more detail.
  • No cross reference record.
  • Unexplained errors causing syndication issues.
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Alternatives Considered
Ricoh Global
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
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Syndigo
Similar offering to Salsify. I think Salsify has better digital shelf analytics. I think both do a good job rating overall content health at the SKU level. I think Syndigo has a more integrated API into various retailers and distributors. Both are quick and easy to set up and use. Syndigo does not have cross-reference ability.
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Return on Investment
Ricoh Global
  • Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
  • Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
  • Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
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Syndigo
  • Increased speed to market.
  • Increased breadth of products available online.
  • Improved content accuracy.
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ScreenShots