Maropost Marketing Cloud vs. Stripo

Maropost is a little more expensive than its competitors. I'd say Maropost is well suited for medium and larger businesses, not small businesses unless they're really good at utilizing e-mail and monetizing it.

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Very well suited for monthly newsletters in a consistent template or format. Also beneficial for promo emails for events with the countdown feature - I really like that. Less useful for 1-1 outreach since what makes it a helpful tool is the highly polished marketing look and feel, so it's not useful for our BDR outreach which is meant to feel personal from an Outlook

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• Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
• The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
• Client support is quick to respond.

• Templates.
• Brand Guidelines.
• Exporting to our email sending tool.

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• The Sales Department shouldn't promise the customer what support can't deliver on.
• They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.

• Improvements for dark mode emails.

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It is very easy to use as long as you have basic knowledge on designing terms such as padding, structures, and more. Even if you don't have the basic knowledge, it is very easy to learn after designing a couple of emails. It would be better if designs could get more complex in Stripo like in Canva but I usually just export designs from there and add them.

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Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.

Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money

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I like Stripo the most because it feels marketing-first. Almost like the Canva for marketing teams that are not email experts, but need to own and deliver the email marketing part of their campaign themselves. It is a great tool for teams that need to deliver a large volume of emails across the team in a consistent brand look and feel.

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• Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
• Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.

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• Time Reduction with edits.
• Productivity Improvement with Preview Link feature.

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