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Maropost - The Nadir - A service so bad, it prompted me to leave my first online review
December 18, 2019

Maropost - The Nadir - A service so bad, it prompted me to leave my first online review

Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Maropost

We were trying to use this service in an effort to match the needs of our growing company. As we were increasing in size and breadth of offered items, we wanted to be able to send more targeted emails. We didn't have a good email acquisition set-up in place, so it was hard to properly segment our customers into meaningful email groups. This was one of the more attractive qualities of Maropost as they ostensibly offered a better way to Segment and target customers with emails that were more likely to convert into traffic and conversions. Through better segmentation, we were aiming to properly manage our growth and ensure we didn't irritate customers with too many emails or emails that were irrelevant to their needs. I, along with a few colleagues, was intending to work with the Maropost tool to craft targeted email campaigns that would increase sales and user interaction without creating spam. Ultimately, we barely even scratched the surface of the email tools because we spent months just trying to get the software integrated.
  • The drag-and-click interface has a lot of potential.
  • Absolutely awful integration and API support.
  • Absolutely unhelpful outsourced Customer Service.
  • Extremely bad-faith business tactics that are very close to the line that separates a business from a scam.
  • No positive return. After 4 months of struggling to get it integrated (using internal resources and evening outsourcing to an expert web developer service with no success), we are now attempting to end our contract even though we will lose our invested resources.
We made the decision to switch from Mailchimp to Maropost because we felt that we were outgrowing Mailchimp. I regret that decision. Mailchimp may be somewhat limited, but the service always delivered what it claimed it would deliver, and after months of dealing with Maropost, a service that actually works seems glamorous. I'll be going back to Mailchimp for now.
If you have a Wordpress site, you need to stay away from Maropost.

They will tell you that their service integrates easily with Wordpress. They will tell you that it will be an easy bit of collaboration. They will tell you that you'll have 4 or 5 Maropost staff members dedicated to your account (Account manager, two success managers, a web engineer, etc.)

This is ALL just double-talk meant to coerce you into signing the year-long contract. Once you've signed the contract, you are completely off their radar and they only make minimal efforts to help you, and only then if you aggressively prod them. Any questions you send to your "dedicated" account managers will be forwarded on to an outsourced customer service company in India, whose employees obviously have a handbook of standard responses, but no real experience or knowledge of the service. You will get cut and paste answers that fail to answer the question and that also fail CC the original participants in an email, meaning you will spend a frustrating amount of time sharing emails internally to make sure everyone has all of the information because you never know who in the original email will receive the response and who will be excluded. Those "dedicate" account managers are not truly available to you. They are just a middleman between you and unhelpful customer service.

Over the years, I've worked with many different services, some better, some worse. But his is the first time I've ever felt compelled to leave a review. Maropost is only interested in getting you to sign their contract. After that, they will not dedicate an ounce of time or effort to your benefit. Don't fall for the same bait and switch that I did.

Maropost Marketing Cloud Feature Ratings

Email & Online Marketing
2.0
WYSIWYG email editor
2
Dynamic content
Not Rated
Ability to test dynamic content
1
Landing pages
Not Rated
A/B testing
3
Mobile optimization
Not Rated
Email deliverability reporting
2
List management
Not Rated
Triggered drip sequences
Not Rated
Reporting & Analytics
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
Pre-Send Testing ()
Not Rated

Maropost Support

Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
ProsCons
Problems get solved
Kept well informed
Quick Initial Response
Slow Resolution
Poor followup
Less knowledgeable
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
No - Not worth the money based on the potential ROI of the service.
No.