February 08, 2019


Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with Maropost

We use Maropost across our entire organization, which is comprised of media and e-commerce brands. It is used to deploy emails, which drive traffic back to our sites, promote other products, promote branded/partnership content, and drive sales. It is helpful in that the many subaccounts allow for all of our brands to live in one platform. Additionally, the service is malleable and works for media and e-commerce, unlike many other ESPs.
  • Sends email. Very basically.
  • That is it.
  • Really.
  • Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
  • Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
  • UI is not intuitive. Many buttons are placed too closely or in the wrong places.
  • There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.
  • Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships.
  • Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.
Klaviyo has much faster segmentation, better segmentation rules and is much more suited for ecommerce brands.
To be absolutely honest, I don't see why anyone would choose Maropost over the hundreds of other ESPs that are available. For e-commerce especially, there are so many more options with better functionality and features. For media wherein the goal is to drive traffic and simply nearly any other ESP would suffice.
I couldn't even recommend Maropost based on price as it is not cheap at all. It is very bare bones, and for the price, you could likely find something more premium.

Maropost Marketing Cloud Feature Ratings

WYSIWYG email editor
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Custom reports