TrustRadius

MassTer Predictive Marketing Analytics vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MassTer Predictive Marketing Analytics
Score 0.0 out of 10
N/A
"MassTer" is an advanced modeling & predictive platform that provides a one-stop solution for running marketing effectiveness projects. MassTer helps users understand key sales drivers, measure Return on Investment (ROI), and shows the optimal way to spend marketing budgets to achieve maximum performance. It comes with 8 built-in modules that help perform marketing mix modeling, ROI calculation, budget optimization & predictive analytics.N/A
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Pricing
MassTer Predictive Marketing AnalyticsTerminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MassTer Predictive Marketing AnalyticsTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details——
More Pricing Information
Community Pulse
MassTer Predictive Marketing AnalyticsTerminus ABM Platform
Best Alternatives
MassTer Predictive Marketing AnalyticsTerminus ABM Platform
Small Businesses
Supermetrics
Supermetrics
Score 9.7 out of 10
Dealfront
Dealfront
Score 9.7 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MassTer Predictive Marketing AnalyticsTerminus ABM Platform
Likelihood to Recommend
-
(0 ratings)
8.1
(30 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(3 ratings)
User Testimonials
MassTer Predictive Marketing AnalyticsTerminus ABM Platform
Likelihood to Recommend
MASS Analytics
No answers on this topic
Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Verified User
Anonymous
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Pros
MASS Analytics
No answers on this topic
Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Kai Crow | TrustRadius Reviewer
Kai Crow
Head Of Marketing
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Cons
MASS Analytics
No answers on this topic
Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Justin Roodman | TrustRadius Reviewer
Justin Roodman
Digital Marketing Specialist
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Likelihood to Renew
MASS Analytics
No answers on this topic
Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Joseph Alleruzzo | TrustRadius Reviewer
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Alternatives Considered
MASS Analytics
No answers on this topic
Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Rachel Green | TrustRadius Reviewer
Rachel Green
Marketing Demand Generation Manager
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Return on Investment
MASS Analytics
No answers on this topic
Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Angelica Pappas-Tindell | TrustRadius Reviewer
Angelica Pappas-Tindell
Analytics & Digital Strategy Consultant
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ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.