MatchCraft AdVantage vs. SOCi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MatchCraft
Score 10.0 out of 10
N/A
MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google Adwords and Bing Ads campaigns and offers bidding suggestions via Matchcraft's proprietary algorithms. AdVantage Display is a built in set of tools for targeted display ads, and AdVantage Remarketing…N/A
SOCi
Score 8.5 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Pricing
MatchCraft AdVantageSOCi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MatchCraftSOCi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
MatchCraft AdVantageSOCi
Small Businesses
WordStream Advisor
WordStream Advisor
Score 7.1 out of 10
Google Business Profile
Google Business Profile
Score 9.3 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.1 out of 10
Google Business Profile
Google Business Profile
Score 9.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
MatchCraft AdVantageSOCi
Likelihood to Recommend
8.0
(1 ratings)
8.4
(8 ratings)
Usability
-
(0 ratings)
8.2
(5 ratings)
Support Rating
-
(0 ratings)
10.0
(5 ratings)
User Testimonials
MatchCraft AdVantageSOCi
Likelihood to Recommend
Matchcraft
If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
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SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
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Pros
Matchcraft
  • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
  • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
  • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
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SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Cons
Matchcraft
  • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
  • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
  • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
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SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
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Usability
Matchcraft
No answers on this topic
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Support Rating
Matchcraft
No answers on this topic
SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Alternatives Considered
Matchcraft
The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
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SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
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Return on Investment
Matchcraft
  • It has allowed the company to handle a higher volume of campaigns at the same time.
  • Click costs have been reduced across almost all campaigns while click rates have increased.
  • Budget management (under/overspending) has been improved.
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SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
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