Matomo Analytics vs. Ubersuggest

If you want to balance data-driven marketing and a privacy-minded approach to analytics, Matomo Analytics is for you. It's easy to be compliant with GDPR and other regulations while still having detailed (anonymized) analytics that help inform what content is resonating vs what content is not resonating. And of course you also get all of the rich referral, campaign, and goal conversion data to help you optimize your marketing.

Incentivized

Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.

Incentivized

• One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
• The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
• And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
• Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.

• Monitoring broken links - helps optimise your Google ranking
• Researching hashtags and keywords for website and social media to keep relevant
• Researching competitor keywords to get a competitive advantage

Incentivized

• From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
• It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
• An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.

• Improve the user interface.
• Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
• Improve keyword research for other languages than English.

Incentivized

At this point, there is not a single conceivable reason as to why we would not renew and continue to use Piwik Analytics. Especially since it is a free program and open source. The product will only get better over time as more people look into it and donate to cause so that development can continue.

Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.

Incentivized

Piwik succeeds in presenting me (and my associates and my clients...) large amounts of data in a user friendly way. The interface and functionality can easily be customized. While some enhancements do need technical background (API calls by programming language from the webserver or javascript), others are easy to use (goal / event tracking)

It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.

Incentivized

The best thing about the Matomo support is that they have a forum which basically you can find the answer to almost all of your questions and most of the time you don't need to contact them regarding your questions and problems but if you need help they will answer in a reasonable time slots.

Incentivized

They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.

Incentivized

Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.

Incentivized

Only one hiccup when we were using a beta installation. Other than that, smooth sailing.

It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.

Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs

Incentivized

• We can see the analytics of our web applications and thus having the insight of the systems' behavior.
• It helps in improving the performance and scalability of our web application.
• It helps us improve the user experience on our sites; seeing the user's activity we can take decisions to make it better.
• A cost-effective tool, since it is free.

Incentivized

• Has helped with keeping our blog topics fresh for clients.
• We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
• The site audit function has helped us to sell website redesigns as well as SEO packages.

Incentivized