An analytics tool that just works amazingly out of the box and is a breeze to set up
July 14, 2025

An analytics tool that just works amazingly out of the box and is a breeze to set up

Ramon Khan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Matomo Analytics

We use Matomo as an easier alternative to use vs GA4. It's highly robust and offers features that the other platforms don't include such as user session recording and form analytics.

The best part is that all the reports are pre-populated so you don't have to go and create custom reports, although it does allow for that if you are looking to set those up.

Pros

  • Multi-touch attribution
  • Conversion tracking and goals
  • Traffic acquisition tracking

Cons

  • A/B testing
  • Heatmaps
  • Session recording
  • With the improved tracking we were able to better optimize our campaigns to increase performance in the triple digits
  • As a startup, using Matomo helped us move faster saving valuable time that was needed to grow our company
It's significantly easier to set up, manage and use vs other popular tools and it all works with just one line of code.
It is much more robust out of the box, easier to set up and more intuitive to use. The reports are set up already and it requires little to no setup after installation to start gathering insights.

Do you think Matomo Analytics delivers good value for the price?

Yes

Are you happy with Matomo Analytics's feature set?

Yes

Did Matomo Analytics live up to sales and marketing promises?

Yes

Did implementation of Matomo Analytics go as expected?

Yes

Would you buy Matomo Analytics again?

Yes

I would recommend Matomo to any small to medium sized business that requires in depth analytics without the hassle of setting up custom reports. Unless you absolutely need something like GA4, then I would highly recommend Matomo over GA4. Matomo is much easier to install, set up and gather insights for which is the whole goal of having an analytics tool so I highly recommend it. If you are a large business that requires More Google integrations, then it might be best to stick to something like GA4.

Matomo Analytics Feature Ratings

Traffic Reporting
10
Lead Conversion Tracking
10
Behavior Analysis
10
Bounce Rate Measurement
10
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
8
Referral Source Tracking
10
Customizable Dashboards
10

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