Matrix vs. Rival IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Matrix
Score 6.1 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
Rival IQ
Score 10.0 out of 10
N/A
Rival IQ in Seattle delivers social media analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ's technology is designed to enable digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.N/A
Pricing
MatrixRival IQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MatrixRival IQ
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
MatrixRival IQ
SEO
Comparison of SEO features of Product A and Product B
Matrix
10.0
1 Ratings
25% above category average
Rival IQ
-
Ratings
Keyword analysis10.01 Ratings00 Ratings
Competitive analysis10.01 Ratings00 Ratings
Site audit / diagnostics10.01 Ratings00 Ratings
Site recommendations10.01 Ratings00 Ratings
Task management10.01 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Matrix
8.3
2 Ratings
9% above category average
Rival IQ
-
Ratings
Local SEO5.01 Ratings00 Ratings
Social SEO10.02 Ratings00 Ratings
Mobile SEO10.02 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Matrix
10.0
2 Ratings
17% above category average
Rival IQ
-
Ratings
Multi-domain support10.02 Ratings00 Ratings
Integration with web analytics tools10.01 Ratings00 Ratings
Best Alternatives
MatrixRival IQ
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MatrixRival IQ
Likelihood to Recommend
10.0
(2 ratings)
10.0
(5 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
MatrixRival IQ
Likelihood to Recommend
Insequent, Inc
I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.
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Rival IQ
I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.
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Pros
Insequent, Inc
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
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Rival IQ
  • Competitive analysis
  • Data visualization
  • Historical data
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Cons
Insequent, Inc
  • I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
  • While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
  • Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
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Rival IQ
  • Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
  • RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.
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Usability
Insequent, Inc
No answers on this topic
Rival IQ
This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.
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Support Rating
Insequent, Inc
No answers on this topic
Rival IQ
Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.
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Alternatives Considered
Insequent, Inc
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
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Rival IQ
I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.
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Return on Investment
Insequent, Inc
  • I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
  • Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
  • As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
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Rival IQ
  • 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.
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