Insequent Matrix (discontinued) vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insequent Matrix (discontinued)
Score 6.0 out of 10
N/A
Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…N/A
SE Ranking
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Pricing
Insequent Matrix (discontinued)SE Ranking
Editions & Modules
No answers on this topic
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Offerings
Pricing Offerings
Insequent Matrix (discontinued)SE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
Insequent Matrix (discontinued)SE Ranking
Features
Insequent Matrix (discontinued)SE Ranking
SEO
Comparison of SEO features of Product A and Product B
Insequent Matrix (discontinued)
10.0
1 Ratings
26% above category average
SE Ranking
7.9
16 Ratings
2% above category average
Keyword analysis10.01 Ratings7.99 Ratings
Competitive analysis10.01 Ratings7.915 Ratings
Site audit / diagnostics10.01 Ratings7.916 Ratings
Site recommendations10.01 Ratings8.412 Ratings
Task management10.01 Ratings7.910 Ratings
Backlink management00 Ratings7.316 Ratings
SERP ranking tracking00 Ratings7.915 Ratings
Page grader00 Ratings7.611 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Insequent Matrix (discontinued)
10.0
1 Ratings
27% above category average
SE Ranking
8.1
14 Ratings
6% above category average
Social SEO10.01 Ratings00 Ratings
Mobile SEO10.01 Ratings8.112 Ratings
Local SEO00 Ratings8.111 Ratings
Global SEO00 Ratings8.213 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Insequent Matrix (discontinued)
10.0
1 Ratings
17% above category average
SE Ranking
8.4
14 Ratings
0% below category average
Multi-domain support10.01 Ratings8.512 Ratings
Integration with web analytics tools10.01 Ratings8.413 Ratings
Best Alternatives
Insequent Matrix (discontinued)SE Ranking
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Conductor
Conductor
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insequent Matrix (discontinued)SE Ranking
Likelihood to Recommend
10.0
(1 ratings)
8.0
(16 ratings)
Usability
-
(0 ratings)
7.3
(4 ratings)
Support Rating
-
(0 ratings)
7.3
(6 ratings)
User Testimonials
Insequent Matrix (discontinued)SE Ranking
Likelihood to Recommend
Discontinued Products
Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
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SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Pros
Discontinued Products
  • Site that is mobile friendly
  • Website integrated into Google platform for ads.
  • SEO dashboard is easy to use.
Read full review
SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
Discontinued Products
  • Web design is very sophisticated and beyond my capabilities.
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SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Usability
Discontinued Products
No answers on this topic
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Support Rating
Discontinued Products
No answers on this topic
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Alternatives Considered
Discontinued Products
I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.
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SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
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Return on Investment
Discontinued Products
No answers on this topic
SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool