Must Have SEO and Lead Generator Software For Marketing Agencies
June 10, 2019

Must Have SEO and Lead Generator Software For Marketing Agencies

Gary Shouldis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SE Ranking

We use SE Ranking as an all-in-one SEO tool for our business as well as for clients. It is our go-to tool when conducting website audits as well as keyword and competitor analysis. Having an SEO tools with so many features allows us to keep all of our data and research within a single app, where in the past we would have to use 2-3 different SEO tools to accomplish the same things we do with SE Ranking. If you are a marketing agency or freelancer looking for marketing clients, SE Ranking also has a lead generation widget you can add to your website which allows users to perform a website audit for their website and sens you their contact information. A great and easy way to generate leads for new clients.
  • Their white label reporting features allows you to create branded in-depth SEO reports for for clients as well as prospects
  • The Lead generation widget is a great lead gen tool for marketing agencies and freelancers
  • If you hit your monthly plan limits, you have the option of purchasing extra capacity for the month instead of having to upgrade to the next monthly plan
  • SE Ranking offers a wide variety of SEO tools for every situation. Research can be saved under the project you setup for each website.
  • While SE Ranking has a large database, if you specifically work with smaller, local businesses, you may find granular level geographic data is lacking
  • The keyword ranking limits for each plan are too low if you have many projects to track
  • You don't get access to their API unless you subscribe to their highest paid plan, which makes it difficult since it lacks many 3rd party integrations
  • SE Ranking pays for itself and provides a positive ROI by saving us dozens of hours of time conducting SEO research
  • SE Rankings B2B tools to help you generate new client leads is a great bonus to have and helps generate new leads for our agency each month
  • For smaller city based client accounts, we still need to use another SEO tool for our research in many cases
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.

SE Ranking Feature Ratings

Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools