Medallia Digital Experience Analytics vs. Perceptyx

When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.

Incentivized

I think the software is well suited for targeted feedback for large organizations. I think product marketing teams could use the software as well. I think it competes directly and does a better job than SurveyMonkey. The platform feels more mature. I think this would work very well for politicians to be able to use to invite constituents to provide feedback on local, state, and national govt.

Incentivized

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• I really like the customizability of the platform. As a user it is easy to navigate and provides ample opportunity to write in reviews.
• The ability to save information on the platform is great. So users can stop and start a review at their leisure
• I really like the ability to email to remind users to finish a survey. This keeps users engaged and reminds them to finish.

Incentivized

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

• Offering suggestions on how best to provide feedback in comment boxes. Perhaps forcing the creators of the surveys to list examples to help reviewers
• I think having emojies would help as well instead of the standard language.
• Perhaps adding a mobile platform for customers to send out to their workforce

Incentivized

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

I like Perceptyx because it feels like a more mature platform. This is what the executive team at my company has used to survey. The ability to integrate into email platforms to send out to the whole organization is valuable, and the ability to save answers gives employees time to think and carefully provide the best answers to the survey questions

Incentivized

• We have improved form fills, which has provided more sales leads
• We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
• We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users

Incentivized

• The company continues to use it.
• It has led to employees being able to get there voices heard
• It has improved communication from leaders to the workforce.

Incentivized