TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Metricool

    Score8.2 out of 10
    Small Businesses (1-50 employees)
    Metricool is a tool to analyze, manage and measure the success of all digital content. Metricool is free to use, and can include: web analytics, blog content, Twitter, Facebook, Instagram, and publication planner.

    $25

    per month

    TrackMaven

    Score8.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…N/A
    Pricing
    MetricoolTrackMaven
    Editions & Modules
    Starter
    $25
    per month
    Advanced
    $67
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MetricoolTrackMaven
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Features
    MetricoolTrackMaven
    Publishing
    Comparison of Publishing features of Metricool and TrackMaven
    Feature
    Metricool
    10.0
    1 Ratings
    20% above category average
    TrackMaven
    -
    Ratings
    Content planning and scheduling10.01 Ratings00 Ratings
    Best Alternatives
    MetricoolTrackMaven
    Small Businesses
    Sendible
    Score7.2 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MetricoolTrackMaven
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.7
    (14 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.7
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MetricoolTrackMaven
    Likelihood to Recommend
    Metricool
    Metricool is a really versatile tool if managing a business website and social media channels. It does a great job with posting and reporting (in app). It has a convenient mobile application which makes on the go review of your analytics easy to access. Love that you can use a tracking code to have some independent analytics which you can compare to your traditional reporting tools
    Incentivized
    Read full review
    TrackMaven
    If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
    Incentivized
    Read full review
    Pros
    Metricool
    No answers on this topic
    TrackMaven
    • Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
    • Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
    • Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
    • Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
    • Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
    Read full review
    Cons
    Metricool
    No answers on this topic
    TrackMaven
    • For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
    Read full review
    Likelihood to Renew
    Metricool
    No answers on this topic
    TrackMaven
    More than likely, yes. This is a company with people I trust that offer an exceptional product.
    Read full review
    Usability
    Metricool
    Metricool is easy to set up and intuitive to use. I manage multiple companies through the app and it makes accessing my client’s data and social media calendars convenient. The usability is intuitive, the app is clean and the layout is functional. It is such a time saver reducing the headache of logging into multiple services to access the same information that Metricool gives you in a simple dashboard
    Incentivized
    Read full review
    TrackMaven
    No answers on this topic
    Alternatives Considered
    Metricool
    Metricool is multiple tools; social media calendar, analytics, review tracking, etc. all wrapped up in one pretty package. It can replace multiple tools and it improves a teams workflow and communication. In comparison to many like tools, it really shines and stands out above other tools that do similar jobs
    Incentivized
    Read full review
    TrackMaven
    I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
    Read full review
    Return on Investment
    Metricool
    No answers on this topic
    TrackMaven
    • Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
    • Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
    • Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
    Read full review
    ScreenShots

    TrackMaven Screenshots

    Screenshot of With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.