TrackMaven

Currently, TrackMaven is being used by our Social department alongside other tools. It aims to provide a hub for our social metrics (Facebook, Twitter, Instagram, YouTube, LinkedIn) so we can access all of the metrics at once, saving time bouncing between the different platforms. Recently, they did receive an update to their dashboards that is easier to navigate than the previous version.

My organization utilizes TrackMaven for competitive social tracking, as well as the performance of our own brands. It is used by the Social Media department. We also use our services with TrackMaven to supply deep insights for large campaign launches.

TrackMaven is used for our high school study abroad vertical as an analytic overview of our social media efforts and, primarily, as competitive intelligence. Each of our in-house users requires a different view of the analytics in TrackMaven and we are able to create our own dashboards or collaborate and share them across the organization. I primarily utilize TrackMaven's Content feed to see how our competitors are advertising across seasons, most recent campaign strategies, and across their own brand units. This feature is invaluable and incredibly helpful in planning our own campaigns, language, and competitive search and social advertising campaigns. TrackMaven's support team is responsive and patient as we learn the system and adopt usage in our growing marketing department.

We use it for analytics, to track what how we match up against competitors and what types of content our competitors are using. Probably most notably, the reports from TrackMaven are the ones that end up in quarterly reports because they look great.

Better content through data-driven insight? Their promise is accurate. We’ve used TrackMaven to identify short and long term opportunities across nearly every social platform in terms of topics, pacing, wording, and a host of other granular aspects that otherwise wouldn’t fit on the same chart.

My team and I use TrackMaven for social performance and competitive benchmarking. It's great for pulling metrics, setting benchmarks, and developing competitive tracking campaigns.

We use TrackMaven to track internal metrics on primarily our social efforts.

It is being used in the marketing department, more specifically in content and social media marketing. It solves two issues. 1. It gives us an easy to use platform to see what our competition and other respected brands are doing and 2. It gives us the ability to benchmark our progress to make sure we are moving in the right direction.

TrackMaven is a great window into how our and our competitors' content marketing efforts perform, with real time results and the ability to tag and filter searches through social media platforms, relative impact, absolute engagement and based on a chronological timeline. TrackMaven helps in so many ways.

As a communications department, we use TrackMaven to measure our social and earned media performance, monitor trending stories, keep tabs on what other companies and organizations are sharing, and benchmark our successes in content marketing.

We are using TrackMaven to track the performance of our own digital assets at the league level, while also tracking the performance of assets from our teams and competitors. It is a tremendous tool for us because it allows us to track so many brands in one place, where we can get great insight into how our content is performing in our relative, social ecosystem.

We're using Track Maven to gain insight into content that our competitor's are using, how they are using it, and what works vs. what does not. We leverage that intelligence to formulate the best strategy for our social media marketing channels.

TrackMaven was a crucial piece of the overall business development strategy at the small adtech software startup where I used to work. Adtech is a very vocal and equally transient industry, especially with the recent acceleration of interview ad dollars - as opposed to more traditional TV, print, etc. As a small company in such a large landscape, we greatly utilized social media in order to insert our name and brand into the overall discussion. TrackMaven was essential for this very necessary first step. As a BD associate at a small firm, I did not have the time to constantly monitor all the different veins of social media. The TrackMaven activity feed solved this initial problem perfectly by not only aggregating all of my different social media feeds, but by the data that was included in the feed- especially Impact Score. Knowing how well a single post was resonating through the companies in which I was interested helped me to efficiently spend my social media focused time. Finally, the data returned on my social media posts was equally important. TrackMaven allows you to analyze your own impacts allowing for very robust A/B testing.

At my previous company, I used it to pull engagement metrics against our competitors for Facebook, Instagram and Pinterest. I also used TrackMaven to pull specific posts for our social media accounts to find out which specific posts performed well with certain time periods or overall.