Name: TrackMaven
Rating: 8.5 (23 reviews)
Author: TrackMaven

Customer Training

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Automation Testing

Cross-Browser Testing

Interactive Application Security Testing (IAST)

Product Analytics

Service Mesh

Development

Business Intelligence (BI)

Collaboration

Emissions Management

IP PBX

Knowledge Management

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Cost Management

Cloud Storage

Data Integration

Embedded Database

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Low-Code Development

Managed DNS

Mobile Identity

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Privileged Access Management

Value Stream Management

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Audio Editing

Click Fraud

Content Management

Data Cleansing

Digital Rewards

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Writing and Proofreading Tools

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Lead Management

Predictive Sales Analytics

Sales Engagement

Sales Incentive Compensation Management

Sales

Database Security

Security

Animation

Debt Collection

Laboratory Information Management

Legal Case Management

Spreadsheet

Vertical-Specific

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- Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.

- Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.

- Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.

TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs. 

One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.

In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.

Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.

Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.

Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.

Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.

Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.

Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Starter

Free

Lead Gen & CRM

Lite

Standard

Premium

Constant Contact Lead Gen & CRM

TrackMaven

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

Likelihood to Recommend

Likelihood to Renew

With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.

According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.

Hootsuite

Salient Dashboard Miner

Syncfusion Essential Studio®

Dash Association Management

Engagement Officer

TrackMaven 2017-04-18 14:36:00

Salesforce Sales Cloud

Salesforce Marketing Cloud Social Studio (retiring)

Director of Social Media

TrackMaven 2016-04-01 08:15:25

Basecamp

Slack

Microsoft 365

TrackMaven 2019-02-09 18:25:00

Tableau Desktop

Google Tag Manager

Quid

Tableau Cloud

TrackMaven 2018-11-25 22:15:56

MACRO EDC

Sr. Manager, Content Marketing

TrackMaven 2015-08-27 17:31:50

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Software integrations

Kind of data

Exporting data

App integration

Google analytics

Service response

Order to create

Hard to pull

Customer service response

Analytical reports

Customer service

Social media

Extra mile

Social platforms

Intuitive way

Top notch

Time range

Weekly basis

Platform specific

B testing

Home

Marketing Analytics Tools

TrackMaven is used for our high school study abroad vertical as an analytic overview of our social media efforts and, primarily, as competitive intelligence. Each of our in-house users requires a different view of the analytics in TrackMaven and we are able to create our own dashboards or collaborate and share them across the organization. I primarily utilize TrackMaven's Content feed to see how our competitors are advertising across seasons, most recent campaign strategies, and across their own brand units. This feature is invaluable and incredibly helpful in planning our own campaigns, language, and competitive search and social advertising campaigns. TrackMaven's support team is responsive and patient as we learn the system and adopt usage in our growing marketing department.

Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team

Content Feed - functionality rests with third party integration, would like to see this data updated more often
ROI Calculations - would love to be able to input metrics for ROI and see it calculated across KPI charts and Funnel Analysis
Software Integrations - would love to see a TrackMaven app integration with Hootsuite, our SMMS system, in order to create truly comprehensive and granular analytical reports on social media efforts across all verticals

Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely

We use it for analytics, to track what how we match up against competitors and what types of content our competitors are using. Probably most notably, the reports from TrackMaven are the ones that end up in quarterly reports because they look great.

Reports. Build is easy and they look terrific in presentations.
Ease. It's REALLY easy for anyone to use.
Looking at your competitors. Being able to look at our share of voice vs. our competitors is really great.

Inclusion of paid analysis (which I understand is about to happen).

We've been able to show, through TrackMaven's tools, that our content strategy works.

My organization utilizes TrackMaven for competitive social tracking, as well as the performance of our own brands. It is used by the Social Media department. We also use our services with TrackMaven to supply deep insights for large campaign launches.

Competitive tracking.
Normalization of data across brands and platforms.
Clean API.

Templated reports.
Use case examples for deeper adoption and utilization.

Trackmaven has been very valuable in defining brand health in times of crisis.
Trackmaven has been very valuable for new brand or campaign launches

Sprinklr, Slack, Basecamp, Microsoft Office 365

Currently, TrackMaven is being used by our Social department alongside other tools. It aims to provide a hub for our social metrics (Facebook, Twitter, Instagram, YouTube, LinkedIn) so we can access all of the metrics at once, saving time bouncing between the different platforms. Recently, they did receive an update to their dashboards that is easier to navigate than the previous version.

Efficient - All social platforms within a single login.
Dashboards - New dashboards that are easy to navigate & customize.
Content Feed - Customized feed that can present posts from competitive brands.

For our current needs, TrackMaven performs well with everything being fairly easy to use. I would suggest that you reach out to their support team to have someone walk you through the product.

We are only beginning to explore utilizing more tools for analyzing ROI and TrackMaven could be part of the shift that we make from "just reporting".

Tableau Desktop, Tableau Online, Google Tag Manager

Better content through data-driven insight? Their promise is accurate. We’ve used TrackMaven to identify short and long term opportunities across nearly every social platform in terms of topics, pacing, wording, and a host of other granular aspects that otherwise wouldn’t fit on the same chart.

It gives you a macro and micro view of your digital presence.
Their staff insights add valuable "human" analysis to complement the platform.
They respond to questions and feedback with a quickness.