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Great solution for data normalization and impact
February 11, 2019

Great solution for data normalization and impact

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with TrackMaven

My organization utilizes TrackMaven for competitive social tracking, as well as the performance of our own brands. It is used by the Social Media department. We also use our services with TrackMaven to supply deep insights for large campaign launches.
  • Competitive tracking.
  • Normalization of data across brands and platforms.
  • Clean API.
  • Templated reports.
  • Use case examples for deeper adoption and utilization.
  • Trackmaven has been very valuable in defining brand health in times of crisis.
  • Trackmaven has been very valuable for new brand or campaign launches
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.