TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Metricool

    Score8.2 out of 10
    Small Businesses (1-50 employees)
    Metricool is a tool to analyze, manage and measure the success of all digital content. Metricool is free to use, and can include: web analytics, blog content, Twitter, Facebook, Instagram, and publication planner.

    $25

    per month

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
    Pricing
    MetricoolTracx
    Editions & Modules
    Starter
    $25
    per month
    Advanced
    $67
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MetricoolTracx
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Features
    MetricoolTracx
    Publishing
    Comparison of Publishing features of Metricool and Tracx
    Feature
    Metricool
    10.0
    1 Ratings
    20% above category average
    Tracx
    -
    Ratings
    Content planning and scheduling10.01 Ratings00 Ratings
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    MetricoolTracx
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    Sendible
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    Medium-sized Companies
    Emplifi
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    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    1-Social
    Score5.1 out of 10
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    User Ratings
    MetricoolTracx
    Likelihood to Recommend
    10.0
    (1 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (4 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MetricoolTracx
    Likelihood to Recommend
    Metricool
    Metricool is a really versatile tool if managing a business website and social media channels. It does a great job with posting and reporting (in app). It has a convenient mobile application which makes on the go review of your analytics easy to access. Love that you can use a tracking code to have some independent analytics which you can compare to your traditional reporting tools
    Incentivized
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    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
    Read full review
    Pros
    Metricool
    No answers on this topic
    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
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    Cons
    Metricool
    No answers on this topic
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    Likelihood to Renew
    Metricool
    No answers on this topic
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
    Read full review
    Usability
    Metricool
    Metricool is easy to set up and intuitive to use. I manage multiple companies through the app and it makes accessing my client’s data and social media calendars convenient. The usability is intuitive, the app is clean and the layout is functional. It is such a time saver reducing the headache of logging into multiple services to access the same information that Metricool gives you in a simple dashboard
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Alternatives Considered
    Metricool
    Metricool is multiple tools; social media calendar, analytics, review tracking, etc. all wrapped up in one pretty package. It can replace multiple tools and it improves a teams workflow and communication. In comparison to many like tools, it really shines and stands out above other tools that do similar jobs
    Incentivized
    Read full review
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
    Read full review
    Return on Investment
    Metricool
    No answers on this topic
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    ScreenShots

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.