What users are saying about
18 Ratings
18 Ratings
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Score 6.7 out of 101

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Likelihood to Recommend


Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
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  • Reporting & Automated Dashboards
  • Mapping & Geo-Analysis
  • Integrating community management with analytics for responsive and actionable reporting
Alexander Liss profile photo


  • Identifying good vs. bad vs. neutral sentiment.
  • Word clouds are a bit vague.
  • Overall usability and functionality certainly takes awhile to pick up fluently.
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Likelihood to Renew

Based on 4 answers
Unless another group comes out with a software that is more easy to use, we will renew. While Tracx captures all the data we want, we still have to view the spreadsheets and do some math to get some of the numbers we want (potential impressions - not offered- versus actual reach - offered). If another solution offers both of those with an easy to use interface, we wouldn't be opposed to switching, especially if it was cheaper. Because we are only using Tracx for this influencer tracking that no one else does and they gave us a great deal since that is our main point of use, I do not foresee us switching
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Alternatives Considered

Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency.
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Return on Investment

  • Increased awareness in the social media space
  • Helped tailor posts to audience
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Pricing Details


Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details