PromoteIQ, from Microsoft vs. StackAdapt

PromoteIQ, from Microsoft

PromoteIQ, from Microsoft

0 Reviews and Ratings

StackAdapt

StackAdapt

50 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
PromoteIQ	Score 0.0 out of 10	N/A	PromoteIQ is a product marketing technology solution for ecommerce, now from Microsoft (acquired 2019).	N/A
StackAdapt	Score 7.5 out of 10	N/A	StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.	N/A

Pricing

PromoteIQ, from Microsoft

StackAdapt

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
PromoteIQ	StackAdapt
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	PromoteIQ, from Microsoft	StackAdapt
Considered Both Products	PromoteIQ No answer on this topic	StackAdapt Verified User Anonymous Chose StackAdapt With Google Ads you are able to set your budget and work within it. However, it is pay per click so the price does increase substantially. StackAdapt seems more budget friendly. Incentivized Helpful? Verified User Anonymous Chose StackAdapt StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates … Incentivized Helpful? Verified User Anonymous Chose StackAdapt I chose to continue with StackAdapt mainly because of the improvements it has made in the last few years. Constant improvements and frequent feature releases created a sense of trust in building my business along with StackAdapt. Incentivized Helpful? Bailey Witt, MBA Senior Digital Marketing Strategist Chose StackAdapt We have evaluated Criteo because we have many eCommerce clients. But we decided against it because StackAdapt seems to have much better and complete targeting options and ways to optimize campaigns post-launch, whereas Criteo feels more like a "spray & pray" approach. … Incentivized Helpful? Verified User Anonymous Chose StackAdapt We selected StackAdapt because we thought they would provide us with a greater ROI for our prospecting campaigns and retargeting campaigns. Unfortunately, we had a problem with the prospecting campaigns which was that we had a very huge audience segment to target so it does not … Incentivized Helpful? Verified User Anonymous Chose StackAdapt StackAdapt is significantly less expensive than the Trade Desk. StackAdapt doesn't have campaign minimums, unlike the Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an … Incentivized Helpful? Verified User Anonymous Chose StackAdapt MediaMath Incentivized Helpful? Tegan Jenner Senior Data Analyst Chose StackAdapt Even though we find the StackAdapt UI clunky and not intuitive, it's a huge step up from the Basis UI. We previously used Basis and ran all the media ourselves, and there were spend thresholds we had to hit with Basis that often made it a constraining platform to use. … Incentivized Helpful? Verified User Anonymous Chose StackAdapt The reason why we chose StackAdapt is their pricing and easy dashboards. Incentivized Helpful? Verified User Anonymous Chose StackAdapt Much better in terms of audience definition and campaign control. We found AdRoll to be relatively easy to use, but light in terms of campaign parameters, whereas StackAdapt is also easy to use but allows us to be completely in the driver's seat. Incentivized Helpful? Verified User Anonymous Chose StackAdapt StackAdapt has better pricing, customer support, and results. Incentivized Helpful? Verified User Anonymous Chose StackAdapt I couldn't find Teads in the dropdown, but that's what I'd most compare StackAdapt too. Both generated strong results for our various clients and campaigns run on the platforms, but overall, I've been far more impressed with StackAdapt. Not only is StackAdapt's dashboard … Incentivized Helpful? Brandon Mallory Sr. Programmatic Lead, Digital Marketing Chose StackAdapt I've worked with the Trade Desk for six years. When it comes to native inventory they've always been my go to. Incentivized Helpful? Verified User Anonymous Chose StackAdapt Basis is great for display ads. StackAdapt, however, is in a completely different world when it comes to NAtie ADvertising. Typical DSPs like Basis do not come close to comparing. Incentivized Helpful? Cameron Solu Director Of Digital Media Chose StackAdapt In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all … Incentivized Helpful? Marina Grindle Content Strategist Chose StackAdapt I haven't used any other similar products. Incentivized Helpful? Eric Figura Digital Media Planner/Buyer Chose StackAdapt StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have … Incentivized Helpful? Christopher Penn Co-Founder and Chief Innovator Chose StackAdapt StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers. Incentivized Helpful? Kristy Mihill Senior Media Planner/Buyer Chose StackAdapt We've run native campaigns in other platforms and they just don't measure up to the performance we see coming from StackAdapt. Incentivized Helpful?

Best Alternatives
	PromoteIQ, from Microsoft	StackAdapt
Small Businesses	Amazon Advertising Sponsored Products Score 5.5 out of 10	Adobe Advertising Cloud Score 8.7 out of 10
Medium-sized Companies	Amazon Advertising Sponsored Products Score 5.5 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	LinkedIn Marketing Solutions Score 8.6 out of 10	Adobe Advertising Cloud Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	PromoteIQ, from Microsoft	StackAdapt
Likelihood to Recommend	- (0 ratings)	8.2 (0 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (0 ratings)
Usability	- (0 ratings)	8.2 (0 ratings)
Support Rating	- (0 ratings)	9.5 (0 ratings)

User Testimonials
	PromoteIQ, from Microsoft	StackAdapt
Likelihood to Recommend	No answers on this topic	Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging. Incentivized Verified User Anonymous Read full review
Pros	No answers on this topic	Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that. Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that. Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on. Incentivized Verified User Anonymous Read full review
Cons	No answers on this topic	There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs. Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers. The reporting UI is definitely clunky and unintuitive. Incentivized Tegan Jenner Senior Data Analyst Read full review
Likelihood to Renew	No answers on this topic	The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great Incentivized Eric Figura Digital Media Planner/Buyer Read full review
Usability	No answers on this topic	It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns. Verified User Anonymous Read full review
Support Rating	No answers on this topic	Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong. Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform. Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction. Incentivized Bailey Witt, MBA Senior Digital Marketing Strategist Read full review
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