Mindmatrix Bridge vs. StructuredWeb

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.

StructuredWeb's team was professional, easy to work with, and experts in what they do. They guided us well throughout the process and kept open, frequent communication between our teams.

• Drip campaigns ready to go for several Industries

• Makes it easy for vendors to load their go-to-market assets to the centralized platform.
• Makes it easy for partners to find vendor-created assets in a centralized location.
• Makes our cloud marketplace more sticky since both vendors and partners can easily create, distribute, and co-brand go-to-market assets.

• Navigation is confusing, not intuitive.
• Creating and changing users must be done by a ticketing request.
• Horrific support, all email and overseas, rarely talk to anyone.
• There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
• There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.

• Need to be able to have a self-serve model for quick platform adoption
• Internal training needs time and coordination

Incentivized

There are a lot of bugs and poor design in this product.

I selected Mindmatrix solely based on the content they had available for our vertical.

StructuredWeb is more flexible and customizable than other products the company has used in the past. Campaigns move more quickly. It has allowed us to grow at scale. The data reporting is much more robust, which allows for a constant feedback loop to optimize our work. Our channel partners seem to appreciate the ease of use, as well.

• Drip campaigns can be started right away because there are prebuilt templates for our vertical.

• It's the perfect go-to-market tool.
• Great support staff