TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MixRank

    Score6.5 out of 10
    N/AMixRank is a sales intelligence software solution offered by MixRank.N/A

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
    Pricing
    MixRankPerfect Audience (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MixRankPerfect Audience (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MixRankPerfect Audience (discontinued)
    Prospecting
    Comparison of Prospecting features of MixRank and Perfect Audience (discontinued)
    Feature
    MixRank
    6.9
    2 Ratings
    11% below category average
    Perfect Audience (discontinued)
    -
    Ratings
    Advanced search7.52 Ratings00 Ratings
    Identification of new leads5.52 Ratings00 Ratings
    List quality6.52 Ratings00 Ratings
    List upload/download7.52 Ratings00 Ratings
    Ideal customer targeting7.02 Ratings00 Ratings
    Load time/data access7.52 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of MixRank and Perfect Audience (discontinued)
    Feature
    MixRank
    5.8
    2 Ratings
    29% below category average
    Perfect Audience (discontinued)
    -
    Ratings
    Contact information6.02 Ratings00 Ratings
    Company information5.02 Ratings00 Ratings
    Industry information6.52 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of MixRank and Perfect Audience (discontinued)
    Feature
    MixRank
    6.3
    2 Ratings
    17% below category average
    Perfect Audience (discontinued)
    -
    Ratings
    Lead qualification process6.02 Ratings00 Ratings
    Smart lists and recommendations6.52 Ratings00 Ratings
    Salesforce integration5.02 Ratings00 Ratings
    Company/business profiles5.52 Ratings00 Ratings
    Alerts and reminders8.52 Ratings00 Ratings
    Data hygiene5.52 Ratings00 Ratings
    Automatic data refresh6.52 Ratings00 Ratings
    Tags6.52 Ratings00 Ratings
    Filters and segmentation6.52 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of MixRank and Perfect Audience (discontinued)
    Feature
    MixRank
    -
    Ratings
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Data Transfer00 Ratings8.01 Ratings
    DSP integration00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of MixRank and Perfect Audience (discontinued)
    Feature
    MixRank
    -
    Ratings
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Ad campaign creation00 Ratings8.01 Ratings
    Ad deployment00 Ratings9.01 Ratings
    Display advertising00 Ratings9.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of MixRank and Perfect Audience (discontinued)
    Feature
    MixRank
    -
    Ratings
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings9.01 Ratings
    Ad conversion tracking00 Ratings9.01 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.01 Ratings
    Ad forecasting and optimization00 Ratings8.01 Ratings
    Best Alternatives
    MixRankPerfect Audience (discontinued)
    Small Businesses
    Owler
    Score9.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixRankPerfect Audience (discontinued)
    Likelihood to Recommend
    6.5
    (2 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    MixRankPerfect Audience (discontinued)
    Likelihood to Recommend
    MixRank
    If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
    Incentivized
    Read full review
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    MixRank
    • Easy to use UI
    • Has a pretty good range of support for iOS, Android and mobile web.
    • Lists are easy to pull
    • Good customer support.
    Incentivized
    Read full review
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    MixRank
    • The interface is not as user friendly as other platforms.
    • Contact information can be off with regards to smaller indie publishers/developers.
    • I would like to edit the information that is provided in CSV reports.
    Incentivized
    Read full review
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    MixRank
    No answers on this topic
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    MixRank
    No answers on this topic
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    MixRank
    Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
    Incentivized
    Read full review
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    MixRank
    • It gave us the ability to target the right organizations for our business
    • Gave clear insights on competitors in the mobile Ad Tech Space
    • Gave us lists of potential customers at scale.
    Incentivized
    Read full review
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots