MoEngage vs. Waterfall

This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns

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For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.

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• Multi-channel campaign management
• User journey
• Analytics
• Data Insights

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• Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
• Their deep non-profit discount.
• Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.

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• More complex use cases cannot be catered
• MoEngage has bugs that hinder operations
• Service level is quite bad when escalating issues
• Scalability is not the best when taking on high growth usage

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• Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.

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Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew

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There is still area of improvement in UI since it's cluncky and there is a noticable lag as well

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It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

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These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.

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We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.

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• Enables the team to focus on more events that could generate better results
• Schedule with APIs allows more scalable operations
• The bugs tend to block the overall operations from going well

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• We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info